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About the Role

Product Marketing connects our product, customers, market, and growth. This role will prioritize Roamly and Ride, though you will work across the entire portfolio. You own positioning, launches, and enablement for those two areas, plus the ecosystem cross-sell narrative. You will partner with Product for each line of business. This role requires translating commercial strategy into structured context for AI systems, including segment definitions, personas, pricing narratives, and tone guardrails. AI fluency is a multiplier on your PMM craft.

Responsibilities

Own the value proposition, messaging hierarchy, and positioning for each product, tailored by segment.
Define and maintain segments and personas to guide marketing and sales efforts.
Direct a repeatable, tiered launch process for new products, features, and market expansions.
Create battlecards, decks, and training materials for sales, agents, and channels.
Manage objection handling for Roamly agents, call centers, and partners, as well as Ride’s B2B and fleet-operator motions.
Track the field, including insurtech and marketplaces, and run win/loss interviews.
Partner with Product and Finance on packaging, tiering, and willingness-to-pay, and craft the story around pricing.
Lead a standing research agenda to ensure positioning is grounded in customer needs.
Encode segments, personas, and pricing narratives as structured inputs for AI execution systems.
Own the cross-sell story connecting renter, host, policyholder, and operator to compound value across the portfolio.

Requirements

At least 5–7 years of experience in product marketing or a closely adjacent field, with a track record of material business impact.
AI-fluent, using AI in daily work and able to translate strategy into structured inputs and prompts for AI execution.
Strong positioning and messaging craft, able to articulate product essence and build a scalable messaging hierarchy.
Proven track record of taking products and features to market end-to-end.
Hands-on experience with sales, channel, or agent enablement.
Sharp skills in competitive analysis and customer research, comfortable using data directly.
Strong storyteller who matches the message to the medium and the audience.
An owner, biased toward action, pushing for clarity and delivery.
Experience across both B2C marketplaces and B2B SaaS.
Exposure to mobility, fintech, or insurtech.
Comfort with messaging in regulated industries, specifically insurance advertising constraints.
Familiarity with marketplace network effects or product-led growth.

Skills

Product Marketing
AI Fluency
Positioning
Messaging
Go-to-Market Strategy
Sales Enablement
Channel Enablement
Agent Enablement
Competitive Analysis
Customer Research
Storytelling
B2C Marketplaces
B2B SaaS
Mobility
Fintech
Insurtech
Messaging in Regulated Industries
Marketplace Network Effects
Product-Led Growth

Location

Remote

Work Type

Full-time

Experience Level

5-7 years

Salary/Compensations

$100,000 - $135,000 DOE

Benefits

100% company-paid medical premiums for employees
401(k) match
Flexible PTO
Marketplace discounts
Catered lunches
Happy hours
Team-building events

About the Company

The Ride Platform, Inc. is the parent company of Outdoorsy, Ride, Wheelbase, and Roamly.
We build end-to-end for the Operator Economy: marketplaces to book, enterprise SaaS to manage, and insurtech to protect assets.
We enable millions to explore the world while helping independent operators build generational wealth.
Our mission is to build the essential infrastructure for the mobility economy.