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About the Role
This role owns the full growth funnel across both Demand (Guest) and Supply (Hosts) sides of Turo Australia's marketplace. You will manage marketing strategy, team performance, strategic partnerships, agencies, and global stakeholder relationships. The position drives marketplace growth through data-driven strategies, leads a marketing team, and acts as the commercial bridge between Turo Australia and global functions. You will own P&L accountability for the marketing function, managing performance against Board targets and ensuring the business delivers on growth and profitability objectives. This is a full-time position reporting to the Managing Director, Australia and sits on the Australian Leadership Team.
Responsibilities
- Lead brand marketing strategy and communications, developing brand positioning and strategy across media, influencers, PR, activations and social.
- Own Demand-side growth strategy and execution, developing and executing guest acquisition and retention strategies and roadmaps across all channels.
- Own Supply-side growth strategy and execution, leading host acquisition and engagement strategy and developing city-level supply growth playbooks.
- Balance two-sided marketplace dynamics, navigating competing priorities between Demand and Supply growth.
- Lead, mentor and manage the marketing team, building and developing a high-performing team of growth marketers and specialists.
- Manage global stakeholder relationships, partnering effectively with global marketing and supply leadership, the creative studio, and regional teams.
- Manage agencies and partnerships, overseeing agency relationships and evaluating partnership opportunities.
- Partner with FP&A, accounting and legal on forecasting and compliance, including modeling marketing spend scenarios and collaborating on compliance requirements.
- Own P&L accountability, managing the marketing P&L and monitoring performance against Board targets.
- Analyse and report results using data to establish clear KPIs, monitor campaign and funnel performance, and report on business impact and marketplace health.
Requirements
- At least 10+ years of marketing experience, ideally including 2+ years in a growth marketing or marketplace environment with a strong track record of driving measurable business outcomes.
- Proven ability to manage and develop marketing teams.
- Strong grasp of two-sided marketplace economics, supply/demand dynamics, and unit economics.
- Proven experience developing and evolving brand strategy and positioning with demonstrated success managing brand marketing channels (media, influencers, PR, social).
- Deep expertise with performance marketing channels (SEM, paid social, affiliate, email/CRM, partnerships).
- Experience managing agency relationships and external vendors.
- Strong financial acumen—comfortable with budgeting, forecasting, and ROAS analysis.
- Excellent communication skills—able to present strategy and insights to senior leadership.
- Demonstrated ability to balance competing priorities and manage in a matrix environment.
- Experience managing global stakeholder relationships across distributed teams.
Skills
- Brand marketing strategy
- Brand positioning
- Media
- Influencers
- PR
- Activations
- Social media
- Guest acquisition
- Guest retention
- Paid channels
- Organic channels
- Partnerships
- CRM
- Capital allocation
- Conversion funnels
- Contribution profit growth
- Data-driven experimentation
- Creative campaigns
- Host acquisition
- Host engagement
- Supply growth playbooks
- Supply acquisition channels
- Host lifecycle journey
- Two-sided marketplace dynamics
- Team leadership
- Mentoring
- Performance management
- OKRs
- Coaching
- Capability building
- Accountability
- Global stakeholder management
- Agency management
- Vendor management
- Financial forecasting
- Compliance
- Budgeting
- ROAS analysis
- Data analysis
- KPI establishment
- Performance reporting
- AI tools
- Analytics platforms
- Marketing platforms
- Claude
- GA4
- Ads Managers
Location
- Sydney
Work Type
- Full-time
- Hybrid
Experience Level
- 10+ years of marketing experience
- 2+ years in a growth marketing or marketplace environment
Education Level
- Bachelor's degree in Marketing or a related field
Salary/Compensations
- $198,000 - $247,000 AUD annually
Benefits
- Competitive salary, equity, benefits, and perks for all full-time employees
- Employer-paid medical, dental, and vision insurance
- Retirement employer match
- Learning & Development stipend
- Turo host matching program
- Turo travel credit
- Cell phone and internet stipend
- Paid time off
- Paid holidays
- Volunteer time off
- Parental leave
- In-office lunch
- Office snacks
- Fun activities
About the Company
- Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France.
- Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.
- Read more about the Turo culture according to Turo CEO, Andre Haddad.
Equal Opportunity
- Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.
- Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.
- We welcome people of different backgrounds, experiences, abilities and perspectives.
- Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.
- We welcome candidates with physical, mental, and/or neurological disabilities.
- If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing PeopleOps@turo.com.