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About the Role
We are seeking a Senior Google Shopping & Product Feed Manager to strategically and operationally optimize our Google product feeds and Shopping ecosystem. Your expertise will ensure high-quality product data, improve visibility, relevance, and commercial performance, and involve hands-on work with Google Shopping and Search campaigns.
Responsibilities
- Own and continuously optimize our Google product feed strategy, ensuring high-quality, scalable and performance-oriented product data across our e-commerce portfolio.
- Take ownership of Google Merchant Center, including feed health, diagnostics, disapprovals, attributes and product data quality.
- Identify opportunities to improve Shopping performance through feed enrichment, segmentation, taxonomy, titles, descriptions, product attributes and custom labels.
- Work hands-on with feed management and optimisation tools such as Productsup and continuously improve feed rules and structures.
- Connect product feed optimisation with commercial signals such as pricing, availability, margins and performance data.
- Plan, implement and optimise Google Shopping, Performance Max and Search campaigns as part of the wider paid search strategy.
- Develop sophisticated campaign and product segmentation approaches based on product and performance data.
- Take responsibility for significant advertising budgets and ensure efficient allocation across products, campaigns and markets.
- Analyse performance data and translate insights into concrete feed, campaign and bidding optimisation actions.
- Collaborate closely with Data, Analytics, Pricing, Tech and Country Management to improve both product data quality and advertising performance.
- Develop testing frameworks around feed attributes, campaign structures, bidding and product segmentation and turn successful experiments into scalable solutions.
- Contribute to the strategic development of our wider SEA and Google Shopping setup.
- Actively encourage the use of AI, scripts and automation to improve feed management and campaign performance.
Requirements
- You know that successful Google Shopping campaigns are not just about bidding – they start with excellent product data.
- You combine a strong understanding of performance marketing with deep expertise in product feeds and enjoy working at the intersection of data, e-commerce and paid media.
- Ideally, you bring: 5+ years of experience in Google Shopping, Product Feed Management, SEA or Performance Marketing within e-commerce or another product-heavy environment.
- Deep hands-on expertise with Google Merchant Center and Google product feeds.
- Strong knowledge of feed optimisation, including product attributes, taxonomy, titles, descriptions, custom labels, diagnostics and disapprovals.
- Experience with feed management platforms such as Productsup, Channable, DataFeedWatch or comparable solutions.
- Strong hands-on knowledge of Google Ads, particularly Google Shopping and Performance Max; Search experience is highly relevant as well.
- A solid understanding of how feed quality, campaign structure, bidding, pricing and product availability interact to drive Shopping performance.
- Experience working with large product catalogues and complex e-commerce environments is a strong advantage.
- Strong analytical skills and the ability to turn large amounts of product and performance data into concrete optimisation opportunities.
- Confidence working with Excel / Google Sheets, web analytics and attribution models; experience with scripts, SQL or automation is a plus.
- Fluent English; German is a strong plus.
Skills
- Google Shopping
- Product Feed Management
- SEA
- Performance Marketing
- Google Merchant Center
- Product Feeds
- Feed Optimisation
- Product Attributes
- Taxonomy
- Titles
- Descriptions
- Custom Labels
- Diagnostics
- Disapprovals
- Productsup
- Channable
- DataFeedWatch
- Google Ads
- Performance Max
- Search Campaigns
- Excel
- Google Sheets
- Web Analytics
- Attribution Models
- Scripts
- SQL
- Automation
- AI
Location
- Cologne
- Remote within Germany
Work Type
- Remote
- Onsite
Experience Level
- Senior
- 5+ years of experience
Benefits
- Corporate pension plan
- Personal development support
- Mental Health support via nilo
- Deutschland Ticket
- 30 days paid vacation per annum
- Option for unpaid vacation
- Urban Sports Club membership
- 10% employee discount on over-the-counter, beauty and personal care products
- 20% discount on nu3
- Redcare events
About the Company
- As Europe’s No.1 e-pharmacy Redcare Pharmacy is powered by passionate teams and cutting-edge innovation.
- We strive to create a healthy collaborative work environment where every employee feels valued and inspired to contribute to our vision “Until every human has their health”.
- If you’re seeking a career that offers purpose and aligns with your values join us and start your #Redcareer today.