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About the Role
Snowflake Inc. is seeking a dynamic, strategic, and results-oriented Manager, Field Marketing - US Majors Financial Services to lead field marketing strategy and execution across our highest-value US Financial Services enterprise accounts. This role balances high-level strategic planning with hands-on execution, managing a team to drive targeted field marketing programs and executive engagements that accelerate adoption of Snowflake’s AI Data Cloud within the financial services sector.
Responsibilities
- Own and execute the end-to-end field marketing strategy for the US Majors Financial Services vertical, tailoring programs to address strict industry regulations, modernization trends, and enterprise buying cycles.
- Lead, mentor, and empower a team of two individual contributors, driving operational excellence while staying hands-on in the design, planning, and execution of high-impact field initiatives.
- Architect 1:1 and 1:Many campaigns, executive roundtables, customized roadshows, partner co-marketing initiatives, and high-touch customer experiences designed to penetrate and expand major financial accounts.
- Partner closely with US Majors Financial Services Sales leadership, Account Executives, SDR teams, and Ecosystem Partners to align marketing strategy with territory goals, key target accounts, and revenue targets.
- Coordinate with Product Marketing, Account Based Marketing, Growth Marketing, Partner Marketing, and Industry Solutions teams to deliver domain-specific messaging and tailored collateral to top financial institutions.
- Track, measure, and optimize program performance against critical metrics, including account engagement, opportunity acceleration, pipeline impact, and overall campaign ROI.
- Foster a high-performing, collaborative team environment through clear career development pathways, continuous feedback, and active coaching.
Requirements
- 5+ years of B2B field marketing experience in enterprise software/SaaS, with proven experience supporting high-value accounts (Financial Services/FinTech experience strongly preferred).
- 2+ years of direct people management experience with a track record of coaching and developing individual contributors.
- Proven ability to balance macro-level strategy with micro-level execution, willing to lead by example and directly roll up sleeves on major initiatives.
- Strong executive presence with a demonstrated track record of building trusted partnerships with Enterprise Sales leaders and key cross-functional stakeholders.
- Hands-on experience analyzing campaign performance, tracking pipeline attribution, and managing field marketing budgets.
- Familiarity with enterprise CRM and marketing automation platforms (e.g., Salesforce, Marketo, Demandbase/6sense).
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).
- Must be legally authorized to work in the United States without restriction.
- Ability to adhere to a hybrid work schedule (2-3 days per week in office).
- Ability to travel up to 40% of the time.
- Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data.
- Snowflake employees must abide by the company’s data security plan as an essential part of their duties.
- It is every employee's duty to keep customer information secure and confidential.
Skills
- B2B field marketing
- Enterprise software/SaaS marketing
- Financial Services/FinTech marketing
- People management
- Coaching and developing individual contributors
- Strategic planning and execution
- Executive presence
- Sales leadership partnership
- Cross-functional stakeholder management
- Campaign performance analysis
- Pipeline attribution tracking
- Field marketing budget management
- CRM platforms (e.g., Salesforce)
- Marketing automation platforms (e.g., Marketo, Demandbase/6sense)
Location
- United States
Work Type
- Hybrid
- Full-time
Experience Level
- 5+ years of B2B field marketing experience
- 2+ years of direct people management experience
Education Level
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience)
About the Company
- Snowflake is powering the era of the agentic enterprise.
- Snowflake is about empowering enterprises to achieve their full potential and people too.
- With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology and careers to the next level.
- Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth.
- We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.