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About the Role
We’re looking for a versatile Product Marketing Lead to join our K:Marketing PMM team, focusing on SMS and Mobile Messaging, a strategic growth engine for Klaviyo. You will partner with the SMS & Mobile product team to understand market opportunities, navigate compliance, analyze competition, and influence the product roadmap. This role involves leading global product launches and executing go-to-market strategies to accelerate adoption and establish mobile as an indispensable channel.
Responsibilities
- Define the value proposition, messaging hierarchy, and positioning for Klaviyo’s SMS and Mobile product suite.
- Drive end-to-end go-to-market strategies across Sales, Customer Success, Enablement, and Growth Marketing.
- Track global mobile trends to position Klaviyo as the most trusted, compliant, and powerful mobile marketing solution.
- Partner closely with Product Management to champion customer needs, surface market gaps, and synthesize feedback.
- Develop targeted campaigns, ROI models, and cross-sell playbooks to enable merchants to scale seamlessly.
- Build essential GTM assets (pitch decks, one-pagers, ROI calculators, enablement trainings) as a mobile Subject Matter Expert (SME) with sales.
- Perform other related duties as assigned to support the overall objectives of the K:Marketing PMM organization and the mobile business unit.
Requirements
- 2+ years of experience in B2B SaaS product marketing roles
- Marketing tech experience and/or e-commerce is a huge plus
- Experience bringing in new product intro frameworks and playbooks
- Examples of great positioning and messaging that cut through the noise and differentiated your product or service
- Ability to thrive in a fast-paced, dynamic environment
Skills
- Product Marketing
- Go-to-Market Strategy
- Messaging and Positioning
- Market Intelligence
- Sales Enablement
- Cross-Functional Leadership
- Mobile Messaging
- SMS Marketing
- B2B SaaS
Location
- US Locations
Work Type
- Full-time
- Hybrid
Experience Level
- 2+ years
Salary/Compensations
- $88,000—$132,000 USD
Benefits
- Participation in the company’s annual cash bonus plan
- Variable compensation (OTE) for sales and customer success roles
- Equity
- Sign-on payments
- Comprehensive range of health, welfare, and wellbeing benefits
About the Company
- We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before.
- We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond.
- To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers.
- AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop).
Equal Opportunity
- Klaviyo is committed to a policy of equal opportunity and non-discrimination.
- We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.