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About the Role

The Lead, Access Marketing, IZERVAY is responsible for educating ophthalmology practices on identifying, evaluating, and treating appropriate Geographic Atrophy (GA) patients through operational excellence and workflow optimization. This role requires a strategic, execution-oriented access marketer with a strong understanding of the U.S. retina practice environment, buy-and-bill dynamics, patient access workflows, and the operational barriers that impact treatment initiation and continuity.

Responsibilities

Lead insight generation through market research, advisory boards, field feedback, claims data, and customer engagement to identify operational barriers and prioritize solutions.
Identify, synthesize, and codify best-in-class GA treatment operations from high-performing ophthalmology and retina practices into a practical, replicable playbook.
Develop workflow tools, operational checklists, patient journey resources, and staff education materials to help practices integrate GA treatment into existing clinic operations.
Create impactful marketing resources that communicate the burden of GA, elevate urgency around appropriate patient identification, and support practices in identifying and activating eligible patients.
Design and lead execution of speaker programs, peer-to-peer content, and non-personal promotion.
Ensure effective and compliant communication of the Ophthalmology GPO pricing rebate program.
Develop KPIs and performance dashboards to evaluate program reach, engagement, practice adoption, customer satisfaction, and overall business impact.
Partner with national and regional key account leads to develop customer engagement strategies for practice administrators, C-suite leaders, and office managers.
Manage agency partners, budgets, timelines, MAP/MLR submissions, and executional trade-offs while ensuring all activities comply with Astellas policies and applicable legal, regulatory, privacy, and promotional requirements.

Requirements

Bachelor's degree required.
12+ years of pharmaceutical, biotechnology, market access, brand marketing, customer marketing, or relevant healthcare commercialization experience in the U.S.
Demonstrated experience developing and executing market access marketing strategies and related customer-facing tools and field resources.
Proven ability to synthesize customer insights, market research, claims data, and field feedback into clear strategies, practical resources, and measurable action plans.
Strong understanding of the U.S. healthcare system, managed markets, reimbursement dynamics, GPO dynamics, and buy-and-bill provider economics.
Demonstrated ability to lead complex cross-functional projects in a matrixed organization and influence without direct authority.
Experience managing agencies, budgets, timelines, promotional review processes, and multiple workstreams simultaneously.
Ability to present complex access, reimbursement, pricing, rebate, and operational issues clearly to senior leadership and cross-functional stakeholders.
Excellent written, verbal, and interpersonal communication skills.
Demonstrated leadership capability, accountability, and ability to deliver business results through teams and partners.
Must be willing to travel approximately 30%.

Skills

Market research
Advisory boards
Field feedback analysis
Claims data analysis
Customer engagement
Workflow optimization
Marketing resource development
Speaker program execution
Peer-to-peer content creation
Non-personal promotion
GPO pricing and rebate program communication
KPI development
Performance dashboard creation
Customer engagement strategy development
Agency management
Budget management
Timeline management
Promotional review process management (MAP/MLR)
Cross-functional project leadership
Influencing without direct authority
Presenting complex information
Written communication
Verbal communication
Interpersonal communication
Leadership
Accountability
Business results delivery
Retina practice environment understanding
Buy-and-bill dynamics understanding
Patient access workflow understanding
Operational barrier identification
Strategic thinking
Execution orientation

Location

Northbrook, IL
South San Francisco, CA
Remote

Work Type

Hybrid

Experience Level

12+ years of experience

Education Level

Bachelor's degree
MBA, MPH, MHA, or related advanced degree (Preferred)

Salary/Compensations

$144,060 – 205,800

Benefits

Medical, Dental and Vision Insurance
Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
401(k) match and annual company contribution
Company paid life insurance
Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
Long Term Incentive Plan for eligible positions
Company fleet vehicle for eligible positions
Referral bonus program

About the Company

Astellas is a global life sciences company committed to turning innovative science into VALUE for patients.
We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health.
Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need.
Global collaboration: Become part of a connected global business of like-minded life science leaders, all dedicated to improving patients' lives worldwide.
Real-world patient impact: Contribute to transformative therapies that reach patients around the world, knowing your work makes a difference every day.
Relentless Innovation: Join a company at the forefront of scientific breakthroughs, where you'll have the opportunity to shape the future of healthcare.
A Culture of Growth: Chart your own course within a supportive environment that values your contributions, champions your development, and empowers you to pursue your passions.
Values: Innovation, Integrity and Impact sit at the heart of what we do.
Behaviors: We come together as ‘One Astellas’, working with courage and a sense of urgency. We are outcome focused and consistently take accountability for our personal contribution.