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About the Role

Airwallex is seeking a strategic, analytical, and technically fluent marketing leader to drive the future of AI innovation, conversion optimization, and ad operations excellence. This role will define and operationalize the AI strategy and technology roadmap for marketing performance, leading three interdependent workstreams: Futures (AI Tools), CRO, and Ad Operations.

Responsibilities

Lead the AI marketing tools strategy, centralizing evaluation, identification, and rollout of AI and automation technologies across Performance Marketing, Creative, and Analytics.
Create a systematic evaluation framework for emerging AI tools based on ROI, scalability, security, and integration readiness.
Build and maintain a central repository and roadmap of approved AI tools, ensuring efficiency, compliance, and alignment across global teams.
Partner with Engineering, IT, and Legal to assess integration feasibility, data governance, and vendor due diligence.
Drive AI tool implementation and training, creating playbooks, workflows, and enablement materials for marketing teams.
Measure adoption, performance, and impact of AI-enabled initiatives on creative velocity, testing output, and pipeline results.
Own the global CRO framework, driving measurable improvements in CVR, CAC, and pipeline through structured experimentation.
Oversee landing page testing, personalization, and UX optimization.
Partner with Web Engineering and Product Marketing to ensure alignment between campaign messaging, landing experience, and conversion flow.
Build a global repository of CRO test learnings and implement scalable frameworks across regions.
Align CRO initiatives with AI experimentation, leveraging AI to automate hypothesis generation, content iteration, and audience segmentation.
Lead Ad Operations excellence, ensuring clean, automated, and compliant campaign execution across all paid media platforms.
Manage tracking, pixel governance, and UTM frameworks, ensuring end-to-end attribution integrity across Google Ads, LinkedIn, Meta, and programmatic channels.
Build automation and QA frameworks that ensure flawless execution and reduce manual overhead.
Standardize campaign setup, naming conventions, and reporting structures across global teams.

Requirements

10–14 years of experience in Performance Marketing, Marketing Operations, or CRO, ideally in B2B SaaS or fintech.
Demonstrated success building or leading AI enablement programs within marketing organizations.
Deep understanding of marketing infrastructure, tracking, and data pipelines.
Proven ability to translate emerging technologies into measurable operational or revenue outcomes.
Strong leadership, stakeholder management, and program governance skills.
Experience managing global evaluation and rollout of martech or AI systems.
Familiarity with data privacy, security, and AI governance frameworks.
Advanced understanding of creative automation and dynamic content testing.
Ability to synthesize technical, operational, and strategic perspectives into clear direction.

Skills

AI strategy
AI technology roadmap
Marketing performance
AI innovation
Conversion optimization
Ad operations
AI systems evaluation
AI systems rollout
AI systems enablement
Performance Marketing
Creative
Analytics
ROI analysis
Scalability assessment
Security assessment
Integration readiness assessment
Data governance
Vendor due diligence
Training material creation
Workflow development
Adoption measurement
Performance measurement
Impact measurement
Creative velocity
Testing output
Pipeline results
CRO framework management
CVR improvement
CAC improvement
Pipeline improvement
Experimentation
Landing page testing
Personalization
UX optimization
Web Engineering collaboration
Product Marketing collaboration
Campaign messaging alignment
Conversion flow alignment
CRO test learning repository
Scalable CRO frameworks
AI experimentation alignment
Hypothesis generation automation
Content iteration automation
Audience segmentation automation
Ad Operations excellence
Automated campaign execution
Compliant campaign execution
Paid media platform management
Tracking management
Pixel governance
UTM framework management
Attribution integrity
Google Ads
LinkedIn Ads
Meta Ads
Programmatic channels
Automation framework building
QA framework building
Campaign setup standardization
Naming convention standardization
Reporting structure standardization

Location

San Francisco, CA

Work Type

Full-time

Experience Level

10-14 years

Education Level

Bachelor's or Master's degree in Marketing Analytics, Computer Science, Statistics, Engineering, or Business Analytics

About the Company

Airwallex is the only unified payments and financial platform for global businesses.
Powered by proprietary infrastructure and software, Airwallex empowers over 250,000 businesses worldwide with integrated solutions for business accounts, payments, spend management, treasury, and embedded finance.
Founded in Melbourne, Airwallex has a team of over 2,300 employees across 27 offices globally.
Valued at US$11 billion and backed by leading investors, Airwallex is building the future of global payments and financial platforms.
The company hires builders with founder-like energy, seeking impact, accelerated learning, and ownership.
Airwallex operates with strong role-related expertise, sharp thinking, and a mission-driven approach.
Employees are encouraged to move fast with good judgment, dig deep with curiosity, and make decisions from first principles.
The company culture values humility, collaboration, turning ideas into products, and end-to-end execution.
AI is utilized to enhance work efficiency and problem-solving.
Employees tackle complex, high-visibility problems with exceptional teammates and grow their careers.
The Marketing team is the growth engine driving brand dominance and customer acquisition globally.
The team builds the market playbook for global financial infrastructure.
The environment is hyper-growth, fast-moving fintech.
The team leverages data-driven insights and bold, creative strategies.
The team is described as high-octane, passionate about the Airwallex story, and executing at the highest level.

Equal Opportunity

Airwallex is proud to be an equal opportunity employer.
Diversity is valued, and employment decisions are based on merit, qualifications, competence, and talent.
The company does not discriminate based on color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status.
Accommodation is provided for individuals with disabilities or special needs upon request.