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About the Role
OP Labs is seeking a Product Marketing Lead to own the narrative for Optimism and the OP Stack, translating complex infrastructure into clear value propositions for enterprise, institutional, and developer audiences. This role requires a blend of enterprise B2B rigor and technical fluency to position and package products for market success.
Responsibilities
- Own positioning, messaging, and narrative for Optimism and the OP Stack.
- Manage end-to-end go-to-market strategy for product launches.
- Define and maintain ideal customer profiles and buyer personas.
- Build the sales and BD enablement engine, including pitch narratives and competitive battle cards.
- Own competitive and market intelligence to inform positioning decisions.
- Partner with Product to shape the roadmap with market evidence.
- Support analyst, press, and executive communications with a consistent product narrative.
- Build and lead the product marketing function over time.
- Proactively communicate market shifts, competitive threats, and launch readiness to executive leadership.
Requirements
- 7+ years in product marketing at enterprise B2B SaaS companies, including owning positioning and launches for a technical product line.
- Proven track record marketing to enterprise buying committees through long sales cycles.
- Strong commercial instincts around packaging, pricing narrative, and competitive displacement.
- Demonstrated impact on pipeline and revenue.
- Comfortable engaging directly with engineers and technical buyers.
- Strategic product thinking, including running customer discovery and influencing roadmap decisions.
- High-agency cross-functional operator, proficient at driving work across multiple teams.
- Exceptional writer, able to produce concise strategy documents and enablement material.
- Proven ability to manage multi-quarter marketing roadmaps and drive clarity in ambiguous environments.
- Experience building or scaling a product marketing team.
- Genuine passion for blockchain technology, decentralization, and the future of open systems.
- Experience marketing to developers alongside enterprise buyers is a strong plus.
- Experience selling or marketing into banks, payment networks, or fintechs is a plus.
- Familiarity with how regulated financial institutions evaluate and procure infrastructure is a plus.
- Exposure to compliance, risk, payments, or stablecoin and fiat-rail products is a plus.
Skills
- Product Marketing
- Positioning
- Messaging
- Go-to-Market Strategy
- Sales Enablement
- Competitive Analysis
- Market Intelligence
- Roadmap Development
- Cross-functional Collaboration
- Technical Writing
- Team Leadership
- Blockchain Technology
- Enterprise B2B SaaS
- Developer Marketing
- Financial Services Marketing
Location
- Remote-friendly
- NYC
Work Type
- Full-time
Experience Level
- 7+ years
About the Company
- OP Labs builds Optimism, an open-source blockchain network powering the next generation of financial infrastructure.
- Hundreds of companies use the OP stack to launch their own blockchains.
- Over 65% of Layer 2 activity on Ethereum runs through the OP stack.
- We are a small, remote-friendly team building at the speed of the ecosystem.
- The NYC office is our center of gravity.
- We've raised $178M from a16z, Paradigm, and others.
Equal Opportunity
- We are aware of fraudulent individuals falsely claiming to represent OP Labs in recruitment activities.
- All official communication will come from an @oplabs.co email address, or from a verified Linked profile.
- We will never ask for payment, banking information, or personal identification details at any stage of our hiring process.
- All current openings are listed exclusively on our official careers page and linked from our verified social profiles.
- If you’re ever unsure about a communication that claims to be from OP Labs, please contact us directly at people@oplabs.co to verify authenticity.
- Your safety and trust are very important to us. Thank you for helping us prevent fraud.