Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Associate, Direct Activation role.

Rezi rewrites your resume against WPP Media's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Associate, Direct Activation posting at WPP Media — free, in seconds.

About the Role

WPP Media is seeking a curious, detail-oriented, and collaborative media professional for the Direct Activation team. This role offers hands-on experience across the full media investment lifecycle, including offline and online channels, and involves working with major media companies and technology platforms.

Responsibilities

Support the development and execution of media investment recommendations by gathering marketplace intelligence, requesting proposals, and evaluating opportunities.
Work with media partners to understand their offerings, audiences, pricing, capabilities, and value propositions.
Participate in vendor meetings and industry discussions to build understanding of the evolving media landscape.
Translate approved media strategies into accurate and effective media buys.
Own campaign activation and stewardship.
Maintain media investments, including buy entry, insertion orders, and trafficking coordination.
Work closely with Planning and Ad Operations teams to ensure campaigns launch accurately and on time.
Monitor campaign delivery and proactively identify opportunities, discrepancies, or issues that may impact performance by maintaining accurate documentation of buy changes.
Support ongoing campaign optimization to ensure investments are aligned with client objectives.
Conduct pre-campaign checks and validations to ensure media is set up correctly and can be measured accurately.
Contribute to post-campaign analysis and identify insights that can improve future investments.
Maintain accurate client budgets and investment trackers.

Requirements

A keen interest in developing expertise across both off-line and digital direct media.
Comfortable working with budgets, numbers, and data, with strong mathematical and analytical skills.
Exceptional organizational skills and strong attention to detail.
Excellent time-management skills with the ability to prioritize multiple projects and deadlines.
Naturally curious with a desire to understand how things work and why decisions are made.
Comfortable working in a fast-paced environment where priorities can change.
Comfortable with ambiguity and willing to jump in wherever the team needs support.
Collaborative, inclusive, and respectful of different perspectives.
Confident communicating with both internal stakeholders and external media partners.

Skills

Media investment
Marketplace intelligence
Negotiations
Campaign activation
Optimization
Measurement
Financial reconciliation
Broadcast
Digital video
CTV/OLV
Emerging media platforms
Data analysis
Budget management

Location

Remote
Hybrid

Work Type

Hybrid

Experience Level

Associate

Education Level

College or University education will be an asset

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.