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About the Role

We are seeking a talented and experienced Content Marketing Manager to join our Observability Demand Generation team. This role is responsible for supporting campaigns and demand generation activities by writing thoughtful content that drives engagement, retention, expansion, and advocacy. The ideal candidate can translate complex topics into engaging content that strengthens customer relationships.

Responsibilities

Copywriting various types of marketing content and brand-level copy for banner ads, website landing pages, and more.
Overseeing and managing the customer content journey for SolarWinds Observability, ensuring content aligns with ICPs and personas to move customers through adoption, retention, expansion, and advocacy.
Managing the content calendar for the Observability Expand Demand Generation team.
Creating compelling content (email, PPC, event copy, landing pages, etc.) to support full-funnel customer campaigns across various platforms.
Building a repeatable content repurposing framework to extend the life of pillar assets.
Developing content series and editorial calendars that balance evergreen educational content with timely commentary on market shifts, observability, and AI developments.
Leveraging generative AI tools to assist in content creation, generating ideas, outlines, or drafts, and shaping content for clarity and human tone.
Aligning messaging of demand gen content with company best practices, personas, and overall brand guidelines.
Researching and recommending personalized content opportunities for existing customer segments.
Reviewing and editing written content for accuracy, clarity, grammar, punctuation, and spelling, ensuring adherence to style and brand guidelines.
Conducting thorough fact-checking and research to ensure content accuracy and credibility.
Utilizing fluency in SEO, AEO, and content distribution strategies, understanding algorithm and search behavior evolution.
Collaborating cross-functionally with marketing, sales, product, and external agencies to ensure content alignment with campaigns and product launches.
Monitoring and analyzing content performance metrics to optimize content strategy and improve KPIs.
Staying updated on industry trends, competitor activities, and best practices to improve content effectiveness and relevance.

Requirements

Bachelor’s degree in English, Marketing, Communications, or related field.
5+ years of experience as a copywriter, with a digital focus being a plus.
Proven experience as a writer, Content Marketing Manager, or similar role in a B2B or B2C environment.
Familiarity with Generative AI tools for scalable content creation.
Excellent written and verbal communication skills with strong attention to detail.
Understanding of SEO and digital content optimization.
Experience with content management systems (CMS), marketing automation tools, and project management software (like Asana) is a plus.
Strong leadership and project management skills, with the ability to manage multiple projects simultaneously.
Background in IT software is a plus.

Skills

Copywriting
Content Marketing
Demand Generation
SEO
AEO
Content Distribution
Generative AI tools
Content Management Systems (CMS)
Marketing Automation
Project Management
Leadership
Written Communication
Verbal Communication
Attention to Detail

Location

Remote

Work Type

Full-time

Experience Level

5+ years

Education Level

Bachelor's degree

About the Company

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities.
Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic.
We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others.
We hire based on attitude, competency, and commitment.
Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose.
If you’re looking to build your career with an exceptional team, you’ve come to the right place.
Join SolarWinds and grow with us!

Equal Opportunity

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice