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About the Role

The General Manager leads a Sauna House location, responsible for building a high-performing team, delivering an exceptional guest experience, and driving a safe, profitable, well-maintained business. You will serve as the face of Sauna House in your local community, leading through ownership, accountability, coaching, and operational excellence.

Responsibilities

• Build, hire, coach, and develop a high-performing team, setting every member up to deliver top-tier hospitality.
• Own scheduling, performance reviews, and HR matters with fairness and consistency.
• Act as chief culture officer, driving team alignment with Sauna House mission and values.
• Ensure every guest receives an exceptional, personalized hospitality experience.
• Practice servant leadership, stepping into any role, including the floor, to protect the guest experience during high demand.
• Monitor guest feedback and online reviews, and coach the team on hospitality behaviors.
• Maintain a safe, “opening day” clean and well-maintained facility at all times.
• Oversee preventative maintenance, vendors, and inventory management.
• Ensure operational standards, safety, and company policies are consistently followed.
• Own the location's P&L, driving top-line revenue while managing labor and controllable expenses.
• Monitor KPIs daily, forecast staffing needs, and lead weekly financial reviews with ownership and the franchisor.
• Drive membership acquisition and retention through operational excellence and community engagement.
• Serve as the primary liaison between your location, franchisees, and corporate leadership.
• Collaborate with peers, execute company initiatives, and champion new programs.
• Build relationships with local businesses and community partners.
• Lead local marketing and outreach efforts that drive brand awareness and guest traffic.

Requirements

• 3+ years of leadership experience in hospitality, retail, fitness, wellness, restaurant, or another customer-focused environment.
• Demonstrated success leading, coaching, and developing teams.
• Experience managing financial performance and operating metrics.
• Ownership mindset with a hospitality-first mentality — humble, adaptable, and confident.
• Strong emotional intelligence, communication skills, and sound business judgment.
• Proven ability to solve problems, make timely decisions, and lead through change.
• Ability to stand and walk for extended periods.
• Ability to lift up to 40 pounds.
• Ability to work in hot and cold environments associated with the Sauna House experience.

Skills

• Leadership
• Team Development
• Hospitality
• Operational Excellence
• Financial Management
• Community Engagement
• Brand Development
• Problem Solving
• Decision Making
• Communication

Location

• TBD

Work Type

• Full-time

Experience Level

• 3+ years of leadership experience

Salary/Compensations

• Starting at $55,000/year
• Eligible for performance-based bonuses

Benefits

• Employee discounts
• Flexible schedule
• 3 weeks Paid Time Off
• Paid Sick Days
• Free Bathhouse Visits
• Discounts on Sauna House products

About the Company

• At Sauna House, we've reimagined the ancient traditions of the thermal cycle for the modern world.
• We create intentional experiences that promote recovery, relaxation, and well-being through heat, cold, rest, and therapeutic massage — welcoming everyone from seasoned practitioners to those just beginning their wellness journey.
• We believe exceptional guest experiences begin with exceptional people, which is why we invest in our team through coaching, collaboration, and real opportunities for growth.
• Mission — To improve the mental and physical well-being of the world, one guest at a time.
• Values — Be Real, Create Magic, Be Present, Embrace Adventure, Face Forward

Equal Opportunity

• Sauna House is an Equal Opportunity Employer.
• We celebrate diversity and are committed to creating an inclusive environment for all employees.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by applicable federal, state, or local law.