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About the Role
Drug Hunter is a B2B scientific intelligence platform for biotech/pharma R&D scientists. We are seeking a life science Director of Marketing to develop and execute marketing programs, including product and content marketing, customer research, campaigns, product launches, and sales enablement. This hands-on, individual contributor role requires a science background or extensive experience marketing to a pharma R&D audience.
Responsibilities
- Develop a voice of customer (VOC) program to extract messaging for product and content marketing.
- Create compelling messaging for the Drug Hunter platform in collaboration with Science and Sales teams.
- Collaborate with the marketing team on digital channel initiatives and account-based & lifecycle programs.
- Partner with Sales to maintain target account lists and design segment-specific approaches.
- Develop and drive go-to-market strategies for new platform capabilities, including audience, narrative, and launch assets.
- Orchestrate product marketing initiatives and provide direction to cross-functional teams.
- Establish post-launch activities to drive adoption and optimize ongoing customer communication.
- Create reports in HubSpot to track launch success and identify areas for improvement.
- Revise sales collateral using VOC and voice of sales insights.
- Ensure sales enablement assets are designed for reuse across different user segments.
- Develop customer proof, including stories, use cases, and user tips, in partnership with Sales and Science teams.
- Create new marketing messaging based on VOC, market learnings, voice of sales, and Science team insights.
- Design and execute product marketing experiments to test message, CTA, format, and audience variables.
- Establish parameters to track, measure, and report on tests to create a new baseline messaging strategy.
Requirements
- Advanced degree in science required (Ph.D. a plus).
- 8+ years in marketing (product, content, and/or growth marketing).
- Prior experience marketing to a pharma/biotech audience at a Life Science B2B company required.
- SaaS experience a plus.
- Exceptional writing and attention to detail.
- Ability to communicate to a technical audience and understand the importance of credibility in scientific marketing.
- Demonstrated case study or customer story portfolio.
- Experience building sales enablement assets for a considered, multi-stakeholder enterprise sale.
- Comfort working directly with scientists and technical subject matter experts.
- Account-based marketing experience preferred.
- HubSpot familiarity is a plus.
- Travel up to 20%.
Skills
- Product Marketing
- Content Marketing
- Growth Marketing
- Voice of Customer (VOC) Program Development
- Messaging Development
- Digital Channel Initiatives
- Account-Based Marketing (ABM)
- Lifecycle Marketing
- Go-to-Market Strategy
- Sales Enablement
- Customer Story Development
- Use Case Development
- Marketing Experimentation
- Data Analysis
- Reporting
- HubSpot
Location
- Remote
Work Type
- Full-time
- Remote
Experience Level
- Director
- 8+ years
Education Level
- Advanced degree in science
- Ph.D. (plus)
Salary/Compensations
- Competitive salary
- Variable compensation
- Equity
Benefits
- Broad range of medical, dental, vision, and life insurance plans
- Generous coverage for a platinum PPO healthcare plan
- Short-term disability insurance
- Long-term disability insurance
- Cancer and critical illness coverage
- Up to 12 weeks paid parental leave (after 1 yr tenure)
- Childcare FSA plan
- 401(k) + employer match (3-5%)
- Home office set up stipend for fully remote employees
- Learning and development support
- Generous and flexible vacation and leave policies
About the Company
- Drug Hunter is a B2B scientific intelligence platform for biotech/pharma R&D scientists.
- Empowers scientists to discover the medicines of the future.
- Serves most of the top global biotech & pharma companies.
- Mission-driven, product-focused company.
- Backed by top-tier investors.
- Trusted by the world's leading R&D organizations.