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About the Role
This player-coach role on the Product Marketing team is responsible for translating core messaging and positioning into a compelling field narrative. You will own the system for making products understandable to the Go-To-Market (GTM) organization, enabling them with plays, narratives, and assets. You will also own the GTM narrative for Braze Services Marketing and lead a small team of GTM PMMs, while staying hands-on. Success will be measured against pipeline, product adoption, and program impact.
Responsibilities
- Shape core messaging and positioning into a compelling, coherent story for the field.
- Own the system for making products legible to the GTM organization, including plays, narratives, assets, and channels.
- Own the go-to-market strategy for technology and services delivery partners, including enablement and strategic partnerships.
- Own the GTM narrative for Braze Services Marketing (support, onboarding, education).
- Lead and develop a team of GTM PMMs, setting priorities and raising the bar on craft.
- Partner daily with field leadership (Sales, Solutions Consultants, CS) to understand needs and translate product value.
- Translate complex technology into buyer-ready language and coach the field to do the same.
- Utilize AI as a force multiplier, understanding when it accelerates work and when human judgment is needed.
- Prioritize ruthlessly, focusing the team's energy on high-impact narratives, launches, and plays.
- Spend time with customers to gather insights for messaging, playbooks, and roadmap discussions.
- Measure and report on work, holding yourself accountable to business outcomes like pipeline and product adoption.
Requirements
- A marketer who loves working with Sales and Customer Success, trusted as a subject-matter expert and strategic partner.
- A messaging craftsperson capable of turning complex products into sharp, memorable, and sales-ready content.
- Fluent in the sales motion, understanding how deals are closed.
- Deeply curious about the product, market, competition, and customers.
- An exceptional writer and presenter, able to command a room.
- Steeped in martech, with a strong grasp of AI innovations and the competitive landscape.
- A sharp prioritizer and builder of trust across cross-functional teams.
- 10+ years of experience in Product Marketing, GTM/field marketing, or a closely related GTM function.
- Experience leading and developing people.
- A track record of building field-facing narratives and enablement that demonstrably influenced pipeline, deal velocity, or win rates.
- Deep experience in B2B SaaS, ideally in martech, with a strong command of the competitive and AI landscape.
- Proven ability to translate complex technology into buyer-ready language and help a field organization do the same.
- Experience building joint go-to-market motions with technology or services delivery partners.
- Demonstrated ability to operate across functions and bring order to ambiguity.
- A genuine interest in marketing as a craft.
Skills
- Messaging and positioning
- Go-to-Market strategy
- Field enablement
- Sales enablement
- Partner enablement
- AI literacy
- Prioritization
- Cross-functional collaboration
- Customer engagement
- Martech expertise
- B2B SaaS
- Writing
- Presentation
- Team leadership
- Product marketing
Location
- New York (HQ)
- San Francisco
- Chicago
- Austin
Work Type
- Hybrid
- Full-time
Experience Level
- 10+ years of experience
- Player-coach role
- Experience leading and developing people
Salary/Compensations
- $166,000 - $249,000/year (base)
- $191,000 - $287,000/year (OTE)
Benefits
- Equity grants (RSUs)
- Comprehensive benefits (medical, dental, vision, life, disability)
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Family services (fertility benefits, equal paid parental leave)
- Professional development (formal career pathing, learning platforms, yearly stipend)
- Curated in-office employee experience
- Opportunities to give back (Volunteer Week, donation matching)
- Employee Resource Groups
- Collaborative, transparent, and fun culture
About the Company
- Braze is the leading customer engagement platform, helping the world's most ambitious brands build absolutely engaging relationships with their customers.
- We offer market-leading AI in the hands of marketers within one of the most dynamic categories of software.
- The company is headquartered in New York with offices globally.
- Braze has been recognized as a Leader in marketing technology by industry analysts.
- Named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026.
- Named a 2026 Best Places to Work by Built In.
- Named a 2025 America’s Greenest Companies by Newsweek.
- Named a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®.
- Proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
Equal Opportunity
- Braze is an equal opportunity employer.
- We strive to create equitable growth and opportunities inside and outside the organization.
- We are committed to offering all candidates a fair, accessible, and inclusive experience.
- We encourage candidates to apply even if they don't meet 100% of the criteria.