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About the Role

Pride in London seeks an experienced, creative, and forward-thinking marketing professional to join as a volunteer Head of Marketing. This senior leadership role is responsible for developing and executing the organization's marketing strategy, safeguarding the brand, and ensuring campaigns authentically reflect the diversity and priorities of LGBTQIA+ communities. The role involves collaborating with various teams to translate strategy into compelling campaigns, leading the volunteer marketing team, and coordinating external agencies. Success requires a blend of strategic thinking, creative ambition, and practical campaign execution.

Responsibilities

Develop and maintain the organization-wide marketing strategy in collaboration with the CEO and relevant leaders.
Translate purpose, values, and strategic priorities into clear marketing objectives and annual delivery plans.
Develop integrated marketing campaigns supporting year-round events, programs, and community activities.
Provide strategic marketing advice to the CEO and leadership team.
Ensure marketing activity is coordinated, prioritized, and delivered within timelines and budgets.
Identify opportunities to strengthen visibility, relevance, and impact.
Maintain a clear distinction between organizational brand, annual campaign, and program/event identities.
Report regularly to the CEO on progress, performance, risks, and opportunities.
Lead the development and delivery of the annual campaign and supporting marketing activity.
Develop clear, inclusive, and insight-led campaign briefs in collaboration with key stakeholders.
Ensure each campaign has defined objectives, audiences, messages, channels, delivery plans, and success measures.
Oversee the development of campaign concepts, creative assets, and supporting materials across digital and physical channels.
Establish realistic campaign timelines and coordinate approvals.
Ensure campaigns are delivered consistently across events, programs, platforms, and partner activity.
Monitor campaign delivery and address risks, delays, or inconsistencies.
Evaluate campaign reach, engagement, and impact to improve future activity.
Act as the principal guardian of the Pride in London brand.
Develop, maintain, and review the brand strategy, visual identity, and guidelines.
Ensure consistent, accurate, and appropriate brand usage across all teams, channels, events, and programs.
Make brand standards accessible to volunteers, staff, suppliers, sponsors, and partners.
Establish processes for reviewing and approving the use of the brand name, logo, and assets.
Protect brand integrity and reputation while enabling creative work.
Work with the Head of Legal to support the protection, licensing, and use of intellectual property.
Identify and address inappropriate, inconsistent, or unauthorized brand use.
Ensure LGBTQIA+ communities and their lived experiences are meaningfully reflected in marketing.
Collaborate with Community Engagement and other groups to inform campaign development.
Build consultation and community insight into the marketing and campaign planning process.
Ensure marketing activity represents the breadth and intersectionality of LGBTQIA+ communities with care, authenticity, and respect.
Challenge stereotypes, tokenism, and exclusionary representation in creative work.
Embed accessibility and inclusive design principles throughout marketing activity.
Ensure creative materials consider the needs of disabled and neurodivergent individuals.
Respond constructively to community feedback and inform future campaigns.
Develop a clear understanding of different audiences, including LGBTQIA+ communities, volunteers, attendees, partners, allies, and the public.
Commission or oversee research to inform brand, audience, and campaign decisions.
Use data, community insight, and external research to identify audience needs, behaviors, and trends.
Develop audience profiles and segmentation for more relevant and effective marketing.
Establish responsible methods for gathering audience feedback.
Ensure research is inclusive, ethically undertaken, and compliant with data protection.
Present research findings and recommendations to the CEO and relevant teams.
Develop an integrated approach to marketing across digital platforms (website, email, social media).
Collaborate with Communications and Digital teams to plan content supporting campaigns and priorities.
Ensure content is accurate, accessible, engaging, and consistent with brand and values.
Identify appropriate opportunities for paid, owned, and earned marketing activity.
Use data to improve reach, engagement, and conversion.
Ensure campaign assets are created in suitable formats for different channels and audiences.
Support the development of clear calls to action.
Stay informed about changes in audience behavior, digital platforms, and marketing practices.
Develop marketing plans to support the annual event and year-round program.
Coordinate with Events and Operations teams to understand program information, audiences, deadlines, and constraints.
Coordinate marketing support for events like the parade, stages, community spaces, and Pride in the City.
Ensure event information is promoted clearly, accurately, and timely.
Support audience communications regarding access, safety, travel, and participation.
Help ensure marketing activity supports attendance and engagement while reflecting capacities and operational realities.
Be available during key delivery periods for urgent marketing decisions.
Support high-quality marketing activations for sponsors and strategic partners.
Ensure partner activity aligns with brand, values, community commitments, and contractual obligations.
Review and approve partner use of brand and campaign assets.
Help establish clear processes, briefs, and timelines for sponsor marketing activity.
Balance commercial commitments with brand independence, purpose, and community credibility.
Address potential reputational, contractual, or brand risks with relevant colleagues.
Monitor delivery of agreed marketing benefits and provide reporting.
Identify needs for external creative, research, production, or marketing support.
Develop clear briefs for agencies, designers, researchers, and suppliers.
Support supplier selection and appointment.
Work with Legal and budget holders to agree contracts, deliverables, and terms.
Manage supplier relationships and ensure work is delivered on time, within budget, and to standard.
Provide constructive creative direction and feedback.
Escalate significant delivery, quality, financial, or contractual concerns.
Establish meaningful key performance indicators (KPIs) for marketing activity.
Monitor performance across campaigns, channels, audiences, and programs.
Develop regular reports on reach, engagement, audience growth, conversion, brand health, and campaign impact.
Use quantitative data and qualitative feedback to assess effectiveness.
Communicate findings, risks, and recommendations to the CEO and leaders.
Use evaluation and learning to strengthen future campaigns and inform resource decisions.
Ensure reporting is proportionate, accurate, and focused on outcomes.
Develop and manage the marketing budget in collaboration with the CEO and Head of Finance.
Plan marketing expenditure carefully for value and impact.
Monitor spending against budgets and report variances.
Ensure expenditure and supplier commitments are authorized and documented.
Identify opportunities for in-kind, pro bono, or partner support.
Prioritize resources against agreed objectives and campaign requirements.
Lead, support, and develop the volunteer marketing team.
Establish clear team responsibilities, objectives, and ways of working.
Recruit additional marketing volunteers and support their induction.
Allocate work fairly and provide direction, feedback, and support.
Create an inclusive and collaborative team environment.
Build constructive relationships across relevant teams.
Ensure effective coordination between marketing and communications.
Promote organizational values and contribute to an inclusive volunteering culture.

Requirements

Significant experience in a senior marketing, brand, or campaign role.
Strong track record of developing and delivering integrated marketing strategies and campaigns.
Experience building, managing, or strengthening a recognized brand.
Ability to combine strategic thinking with creative judgment and practical delivery.
Experience developing clear campaign briefs and overseeing creative development.
Strong understanding of audience insight, segmentation, and research-led marketing.
Experience delivering marketing across a range of digital and physical channels.
Ability to set meaningful objectives and use data/insight to evaluate performance.
Experience managing competing priorities, deadlines, and stakeholders.
Strong leadership skills and ability to support, motivate, and develop a volunteer team.
Excellent written and verbal communication skills.
Confidence communicating with and influencing senior leaders, partners, and external suppliers.
Strong understanding of inclusive marketing and authentic representation.
Sound judgment in managing brand, community, and reputational considerations.
Collaborative, accountable, and solutions-focused approach.
Commitment to Pride in London’s values of visibility, unity, and equality.
Experience developing campaigns for or with LGBTQIA+ communities (desirable).
Experience with community interest companies, charities, non-profits, or volunteer-led organizations (desirable).
Experience in events, festivals, culture, entertainment, or community engagement (desirable).
Experience managing creative, media, research, or marketing agencies (desirable).
Experience supporting sponsor or commercial-partner activations (desirable).
Knowledge of accessible and inclusive design principles (desirable).
Experience working with community advisory or consultation groups (desirable).
Experience managing marketing budgets and external suppliers (desirable).
Knowledge of digital analytics, CRM systems, and email marketing platforms (desirable).
Understanding of issues affecting LGBTQIA+ communities (desirable).

Skills

Marketing Strategy Development
Campaign Management
Brand Management
Creative Development Oversight
Audience Insight and Research
Digital Marketing
Content Marketing
Event Marketing
Partnership Marketing
Supplier Management
Performance Evaluation
Budget Management
Team Leadership
Stakeholder Management
Inclusive Marketing
Authentic Representation
Strategic Planning
Creative Thinking
Data Analysis
Communication (Written and Verbal)
Influencing
Brand Governance
Community Engagement
Accessibility Principles
Digital Analytics
CRM Systems
Email Marketing Platforms

Location

London

Work Type

Volunteer
Remote (flexible working pattern)

Experience Level

Senior Level

Benefits

Welcoming and supportive induction
Access to learning and development opportunities
Opportunity to use expertise for LGBTQIA+ communities
Meaningful senior-level experience in a high-profile, purpose-led organization
Opportunity to shape and protect a visible Pride brand
Opportunity to lead impactful campaigns
Chance to broaden professional and community networks
Central role in delivering Pride in London and its program
Opportunities to connect with a diverse volunteer team
Contribution to an organization advancing LGBTQIA+ visibility, unity, and equality

About the Company

Pride in London is London’s volunteer-powered LGBTQIA+ force, uniting communities, amplifying diversity, and standing against inequality.
Pride remains a celebration and a protest, advancing equality, dignity, and freedom for all.
Around 150 volunteers work year-round to deliver Pride in London and its wider program.
The organization aims for its structure, leadership, and events to reflect the full diversity of the communities served.
They particularly welcome applications from underrepresented groups including women, trans and non-binary people, disabled people, and people from Black, Asian, and other global majority communities.
Applications from individuals with a broad range of lived experiences and professional backgrounds are also welcomed.
The organization values visibility, unity, and equality.

Equal Opportunity

Pride in London is committed to creating an inclusive volunteering environment where everyone is treated with dignity and respect.
The diversity of volunteers strengthens the organization, leading to better decisions and more representative events, programs, and campaigns.
Applications are welcomed regardless of age, disability, gender identity or expression, marriage or civil partnership status, pregnancy or parental status, race, ethnicity, nationality, religion or belief, sex, sexual orientation, socioeconomic background, or caring responsibilities.
The recruitment process is committed to accessibility, with reasonable adjustments available at any stage.