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About the Role
Zinc's marketing function is growing, and we are seeking an experienced Head of Demand Generation to elevate our efforts. This new senior leadership role involves building and scaling a full-funnel demand generation playbook to support Zinc's expansion beyond £50m ARR into new audiences. You will collaborate with the outbound team, commercial leadership, and the marketing leadership team to inspire, motivate, and develop a team, curating demand programs across multiple channels and regions.
Responsibilities
- Building and scaling the demand generation playbook, tech stack, reporting, and attribution model across HubSpot and DreamData.
- Owning the end-to-end demand generation engine with accountability for pipeline, account signals, and lead generation targets.
- Developing original demand generation programs to inform prospects and capture interest.
- Collaborating with channel specialists to set budgets, targeting, and channel mix for demand capture.
- Understanding levers to reach the ICP across mid-market and Enterprise customers and building strategic partner relationships.
- Building and mentoring a demand generation and field marketing team, advocating for budgets, resources, and campaigns.
- Partnering with senior commercial and marketing leadership to set campaign targets and deliver B2B marketing campaigns.
Requirements
- Significant experience leading demand generation at a B2B SaaS company with approximately £40m–£60m ARR.
- Track record of owning and growing a marketing-sourced pipeline number.
- Extensive experience working with SDR and outbound teams.
- Ability to think big picture on demand generation practices for 2026 and beyond, translating emerging trends into strategy.
- Proficiency in using HubSpot, DreamData, and GA4 to demonstrate performance and drive pipeline.
- Fluency in full-funnel channels including paid media, ABM, paid search, email, webinars, and events.
- Experience owning and pitching for a demand budget line with senior leadership.
- Understanding of how creative impacts channel performance and reporting on it to leadership.
- Proven ability to build or scale a team of channel owners and specialists, including hiring and development.
- Experience integrating with a wider marketing leadership team, ensuring messaging and demand generation alignment.
- Excellent stakeholder management skills.
- Ability to operate autonomously and bring structure to ambiguity.
Skills
- Demand Generation
- Pipeline Management
- Lead Generation
- Marketing Technology Stack
- Reporting and Attribution
- HubSpot
- DreamData
- GA4
- Paid Media
- ABM
- Paid Search
- Email Marketing
- Webinars
- Events
- Team Leadership
- Stakeholder Management
- B2B SaaS Marketing
Location
- Zinc - London
Work Type
- Full Time
Experience Level
- Senior Leadership
- Head of Demand Generation
Salary/Compensations
- £95 / year
Benefits
- 24 days holiday + Bank Holidays + your birthday off
- £1200 annual benefits allowance
- Early finish Fridays (16:00)
- Yearly company retreat abroad
- 30 days to Work from anywhere
- Enhanced Maternity, Paternity, and Adoption Leave
- Statutory pension with NEST
- Zinc shares, issued through the EMI Scheme
- Unlimited access to Spill Therapy
- Company socials, quarterly team socials
- Free Monday lunches
- Nursery workplace benefit scheme
- Option to lease an electric car through Electric Car Scheme
- Celebrated Zinc anniversaries
About the Company
- Zinc's marketing function is growing.
- Our vision is to move demand marketing from a channel-led function into a data-informed, 360 growth engine, building and designing a repeatable playbook for demand generation & capture across every channel and every audience.
- This is a new senior leadership role within the marketing function, and a rare opportunity to build and shape how Zinc scales to beyond £50m ARR, into new audiences.