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About the Role
This is a hands-on, execution-focused marketing operations role at the center of Florence’s revenue operations engine on the GTM Strategy and Enablement team. You’ll sit at the intersection of marketing, sales, and revenue operations, owning the day-to-day execution inside our GTM tech stack, ensuring campaigns run, leads flow, pipeline grows, and reporting is accurate.
Responsibilities
- Execute within our GTM stack: HubSpot, Salesforce, Cvent, Gong, Spekit, Clay, and other AI tools
- Own the day-to-day execution of marketing programs, including list pulls, segmentation, audience building, campaign setup, QA, deployment, A/B testing, HubSpot workflows, lifecycle programs, nurture sequences, scoring models, MQL criteria, lead management processes, and webinar/event operational support
- Manage UTM taxonomy, attribution tracking, and campaign performance visibility
- Build and optimize ABM programs in HubSpot, including in-market account identification, segmentation frameworks, and targeted outreach
- Leverage Clay and AI tooling to build scalable, automated data workflows, enrichment pipelines, and prompt-driven outreach programs
- Maintain HubSpot database cleanliness and health
- Build and maintain marketing performance dashboards in HubSpot
- Help ensure data consistency across marketing and CRM platforms, flagging issues and partnering with RevOps to resolve them
- Deliver ad-hoc reporting and analysis in support of GTM leadership’s business questions
- Maintain and enforce data governance standards in day-to-day execution
- Manage Deduplication and enrichment workflows
- Drive adoption through end-user training on processes and reporting
- Support rollout of new workflows and tools in partnership with GTM Systems
- Provide input, surface issues, and help operationalize changes and enhancements to the underlying architecture in partnership with the GTM Systems team
Requirements
- 3+ years in marketing operations in a high-growth B2B SaaS company
- Deep, hands-on experience in HubSpot (Marketing Hub + CRM)
- Strong working knowledge of Salesforce and cross-system processes
- Hands-on experience with Clay — including building workflows, enrichment pipelines, and prompt-based automations
- Familiarity with AI tooling and prompt engineering; comfort experimenting with new tools and workflows to drive efficiency
- Proven ability to build and execute campaigns end-to-end, including A/B testing and performance optimization
- Proven ability to maintain clean lead processes and data hygiene across marketing and CRM systems
- Proven ability to translate data into actionable insights
- Highly detail-oriented with strong execution skills
- Ability to manage multiple stakeholders and prioritize across competing requests
Skills
- HubSpot
- Salesforce
- Cvent
- Gong
- Spekit
- Clay
- AI tooling
- UTM taxonomy
- Attribution tracking
- ABM programs
- Prompt engineering
- Data governance
- Deduplication
- Enrichment workflows
Experience Level
- 3+ years
Benefits
- Competitive compensation package
- Medical and dental insurance
About the Company
- Florence software advances cures by helping the world’s most important research sites do their best work.
- Our solutions are now used by over 30,000 research teams in 70 countries around the world—we’re the most widely deployed site workflow tool in the industry.
- By the end of the decade, we’ll double the pace at which new medicines get to market by doubling the output of trial site teams.
- To date, we were named a Deloitte Fast 50 business, G2 Category Leader, an Inc. & AJC best place to work, and an Inc. 5000 company five years in a row.
- At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow.
Equal Opportunity
- Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.