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About the Role

This role offers an opportunity to shape how Verve, a fast-evolving advertising company, presents itself in the market. As Senior Director of Content & Demand, you will play a key role in building Verve's content and demand engine from the ground up. This includes defining the company's voice, creating distinct perspectives, and developing programs to increase Verve's visibility, relevance, and memorability among its target audiences. You will combine storytelling, thought leadership, and demand generation to transform Verve's data, technology, customer insights, and market perspectives into engaging content. Collaboration with Product, Sales, Communications, and executive leadership is essential, as is building the necessary processes, programs, and measurement systems for scaling the function. We seek a strategic thinker and exceptional storyteller who is adept at both high-level concept development and hands-on execution. If you are enthusiastic about building, possess strong editorial judgment, and aim to make a significant impact on a growing global brand, this position offers that chance.

Responsibilities

Own Verve’s marketing content strategy and editorial roadmap, defining priorities, audiences, formats, and distribution strategy across owned channels.
Translate proprietary research, data, and market insights into compelling, insights-driven content.
Lead demand generation strategy and execution, overseeing CRM, inbound lead management, audience engagement, and campaign tracking to generate qualified demand pipeline.
Develop and optimize Verve’s organic and paid media strategy to expand reach, engage priority audiences, and support demand generation.
Establish and evolve Verve’s editorial voice and content standards, ensuring a consistent and differentiated experience across channels.
Partner with the communications team to manage Verve’s thought leadership program, identifying opportunities for executive-led content, bylines and more.
Lead Verve’s website content strategy, ensuring the site clearly communicates the company’s value proposition and supports brand and business objectives.
Establish measurement framework to connect audience engagement to pipeline and broader business outcomes.
Build and manage external partnerships with writers, creators, agencies, and other specialists to extend team capabilities and scale execution.

Requirements

5–8+ years of experience in content marketing, demand generation, or integrated marketing, ideally within adtech, media, advertising, or a similarly complex B2B technology environment.
Proven experience developing and executing content strategies, including thought leadership, whitepapers, research, editorial programs, and integrated campaigns.
Strong understanding of the advertising and media ecosystem, with the ability to quickly develop expertise and turn complex industry topics into compelling stories and points of view.
Exceptional writer and storyteller with a strong editorial instinct and the ability to create content that is distinctive, relevant, and genuinely worth engaging with.
Demonstrated ability to develop differentiated content concepts, franchises, and programs that cut through a crowded market.
Experience building and optimizing demand generation programs, including CRM, inbound, audience engagement, campaign measurement, and lead management.
Strong analytical and operational skills, with experience establishing measurement frameworks and using data to optimize marketing performance.
Self-starter and strategic thinker who can move seamlessly between developing the big idea and driving execution, while collaborating effectively across functions and managing external partners.

Skills

Content Marketing
Demand Generation
Integrated Marketing
Storytelling
Thought Leadership
Editorial Strategy
Content Strategy
Editorial Roadmap
Content Creation
Content Development
Content Distribution
CRM
Inbound Lead Management
Audience Engagement
Campaign Tracking
Organic Media Strategy
Paid Media Strategy
Editorial Voice
Content Standards
Website Content Strategy
Measurement Frameworks
External Partnerships
Writing
Analytical Skills
Operational Skills

Location

Work Type

Full-time

Experience Level

Senior
5-8+ years

Salary/Compensations

$140,000—$180,000 USD

About the Company

Verve has created a more efficient and privacy-focused way to buy and monetize advertising.
Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is.
With 30 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms.
Learn more at verve.com.

Equal Opportunity

Verve provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.