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About the Role
As a CRM Manager, you will play a key role in the Marketing Team, designing, analyzing, and optimizing targeted lifecycle campaigns to foster long-term customer loyalty and reactivate inactive users. You will work in a dynamic scale-up environment, employing data-driven approaches, testing new strategies, and elevating the company's CRM strategy.
Responsibilities
- Planning and execution of CRM lifecycle campaigns with a focus on win-back and reactivation.
- Continuous optimization of campaigns and customer journeys through A/B testing to identify optimal communication channels, strategies, and offers.
- Creation of regular reports and ad-hoc analyses, including data interpretation and identification of trends and optimization potential (also based on customer surveys).
- Monitoring and tracking of all initiatives, including reporting results to relevant stakeholders.
- Observation of current CRM trends and derivation of new, effective strategies for the business.
Requirements
- Completed degree (Business Administration, Business Informatics, or Marketing/Communications) and 2 years of practical experience in CRM, email marketing, or campaign management.
- Strong understanding of data-driven CRM strategies, customer segmentation, and deriving customer insights to increase revenue and customer loyalty.
- Proficiency in CRM tools, Excel, and Google Analytics; good knowledge of Braze is a plus.
- Analytical, conceptual, and creative working style with a strong hands-on mentality and reliability in time management.
- Team player with clear communication skills and fluent German and English language skills (Level C1-C2).
Skills
- CRM
- Email Marketing
- Campaign Management
- Data-driven CRM strategies
- Customer Segmentation
- Customer Insights
- CRM Tools
- Excel
- Google Analytics
- Braze
- A/B Testing
- Reporting
- Analytics
- Communication
Location
- Berlin, Germany
Work Type
- Flexible working hours
- Home-Office
- Mobile work policy
- Full-time
Experience Level
- 2 years of practical experience
Education Level
- Completed degree (Business Administration, Business Informatics, or Marketing/Communications)
Salary/Compensations
- Attractive salary
Benefits
- Work-Life-Balance
- Flexible working hours
- Home-Office
- Personal development opportunities
- Multicultural team
- Mobile work policy (including from other European countries)
- Employee discount on Helpling.de
- Company pension plan with 20% employer contribution
- 28-30 days of vacation (increasing)
- 5 paid sick days for children
- Centrally located office
About the Company
- Dynamic scale-up environment.
- Helpling.de