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About the Role
HelloFresh Group is seeking a Lead Copywriter to join their Creative Studio. This role focuses on driving copy quality across the demand generation engine, working across the full funnel and various channels. The position involves hands-on writing, strategic thinking, and collaborating with local teams and junior staff. A key responsibility is building, training, and socializing AI tools for content generation and localization, while maintaining creative oversight.
Responsibilities
- Write sharp, on-brand copy across the full funnel and all major channels, with an emphasis on mid-funnel paid social creative.
- Apply strategic thinking to campaign briefs and creative concepts, and write various copy elements from headlines to hooks.
- Consult with local market copywriting teams, providing guidance and creative direction.
- Utilize AI tools (Claude, Gemini) for ideation, iteration, and developing prompt frameworks and localization pipelines.
- Advise channel owners and marketing stakeholders on copy strategy and messaging.
- Shape and maintain tone of voice and messaging guidelines across eight brands.
- Partner with designers, videographers, motion designers, and performance marketers to bring creative ideas to life and optimize them.
- Interpret performance data to improve briefs, iterate on copy, and refine craft.
- Rigorously proofread copy for errors.
- Manage content flows using Google Suite, Airtable, and Jira.
Requirements
- Full-time copywriter based in, or willing to relocate to, Berlin or Warsaw.
- 8+ years of copywriting or communications experience, ideally spanning agency and in-house environments.
- Proven track record of high-impact, English-language copy across major digital channels (paid social, display, CRM, email, YouTube).
- Strategic thinker capable of seeing the big picture and polishing individual copy elements.
- Experienced AI user, leveraging LLMs for copy generation, refinement, and localization.
- Natural collaborator able to consult with and advise local teams and channel owners.
- Comfortable working within brand and tone guidelines, with the ability to push boundaries.
- Ability to write across multiple projects, brands, markets, and tones simultaneously.
- Curiosity about audiences and ability to interpret performance data to refine copy strategy.
- Portfolio showcasing performance-driven digital copy, campaign thinking, and AI-assisted workflows or similar.
Skills
- Copywriting
- Communications
- Strategic thinking
- AI tools (Claude, Gemini)
- LLM usage
- Content generation
- Content localization
- Prompt engineering
- Collaboration
- Brand guideline adherence
- Performance data interpretation
- Proofreading
- Project management (Google Suite, Airtable, Jira)
Location
- Berlin
- Warsaw
Work Type
- Full-time
- Hybrid (Berlin-based employees)
Experience Level
- 8+ years
Education Level
- BS/MS from a top-tier university in Communications, Marketing, Creative Writing, or a related field.
About the Company
- HelloFresh Group is the global market leader in the meal kit sector.
- Founded in Berlin in 2011, the company inspires millions of home cooks and food lovers weekly.
- The company's portfolio includes eight brands across 16 markets, such as HelloFresh, Factor, Good Chop, and Pets Table.