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About the Role
As our first Field Marketing & ABM hire in EMEA, you'll partner directly with Sales to build our field motion in the region from zero, creating high-impact programs and 1:1 ABM plays for strategic accounts. You will challenge the status quo in field marketing to create unique experiences that open doors, build trust, and move deals forward. This is a build role where you will write the EMEA playbook, with increasing scope, budget, and responsibility as the European presence grows.
Responsibilities
- Define the EMEA go-to-market strategy for field programs across UK&I, DACH, Benelux, and the Nordics.
- Design 1:1, 1:few, and 1:many field marketing experiences that align to active opportunities and target accounts.
- Orchestrate ABM programs with Strategic accounts across channels, navigating multi-country execution realities.
- Partner with sales to understand territory priorities, account dynamics, and pipeline gaps, and actively participate in deal strategy.
- Adapt global programs for Europe and feed EMEA-born ideas back.
- Track impact through account engagement, pilots started, velocity, and closed-won revenue.
- Create tight feedback loops with Sales leadership to continuously improve strategy and program effectiveness.
- Test unconventional tactics and push boundaries.
Requirements
- 5-7+ years experience in field, experiential, growth, or ABM marketing.
- Experience running programs across multiple European markets.
- Proficiency with Salesforce, Hubspot [or similar], and intent tools [6sense, Demandbase, or similar].
- Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.
- Strong data analysis skills; ability to build reports, interpret metrics, and make data-driven decisions.
- Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.
- Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution.
- Comfortable moving fast, experimenting, and adjusting in real time.
- Strong collaborator who earns trust with Sales quickly, including with a US-based marketing team across time zones.
- Comfortable with 25% travel across EMEA, up to 50% seasonally.
- Based in London with the right to work in the UK.
- Previous experience marketing to IT, Engineering, or Security leaders (Nice to Have).
- Experience as an early or first marketing hire in a new region (Nice to Have).
- Additional European languages (Nice to Have).
Skills
- Field Marketing
- ABM Marketing
- Experiential Marketing
- Growth Marketing
- Salesforce
- Hubspot
- Intent Tools
- Data Analysis
- Collaboration
- Creative Thinking
Location
- London
- EMEA
Work Type
- Full-time
- Hybrid
Experience Level
- Mid-Senior Level
Benefits
- Impact: Be a key player in shaping the success of our product and company.
- Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
- Culture: Join a culture that values innovation, ownership, accountability, and fun.
About the Company
- Serval is an AI-native automation platform transforming how enterprises operate.
- We build intelligent agents that understand real-world workflows and execute them end-to-end.
- Our agents don't just respond to requests — they reason, take action across systems, and continuously improve with usage.
- Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation.
- Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.
- We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others.