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About the Role
PolicyMe is seeking a Marketing Designer, Web to enhance the visual quality of its marketing website, which is built using Webflow. This role involves designing, improving, and maintaining the marketing site, translating Growth briefs into polished pages, and owning quality through launch. While primarily focused on web and CMS, there will be opportunities to support campaign creative, ads, email UI, and other brand assets. This is a visual design role, not a product design, UX research, or front-end development position, emphasizing strong visual design skills and an aptitude for learning.
Responsibilities
- Design and ship great marketing web experiences
- Turn Growth and Content briefs into polished Figma designs for landing pages, product pages, editorial hubs, and campaigns
- Build clear, conversion-aware, accessible, and responsive layouts using our design system and existing components
- Design new components when needed, extending our design system in a cohesive, reusable way
- Improve the marketing site’s everyday surfaces, including navigation, templates, content modules, and EN/FR experiences
- Bring a point of view to how PolicyMe shows up visually and have meaningful input into the evolution of our web and marketing design identity
- Own CMS quality and publishing
- Learn and use our CMS and Webflow environment to build, update, and publish pages
- Own pre- and post-launch quality: responsive checks, visual QA, content and link validation, localization review, and clear resolution of inconsistencies
- Maintain and improve reusable Figma and CMS components, templates, and guardrails
- Lead implementation with development agencies
- Create complete handoffs for Webflow/development partners, covering interaction states, edge cases, annotations, and walkthroughs
- Manage design feedback through implementation and ensure launched work matches the intended experience
- Coordinate with Growth, Content, Design, and Engineering to clarify scope, surface dependencies, and keep projects moving
- Be involved in Growth’s broader creative work
- Support selected needs across campaign creative, ads, slide templates, email UI, illustrations, and other marketing assets
- Use AI design tools to explore quickly, create wireframes and variations, and improve production speed
Requirements
- 2–4 years of experience in marketing, web, brand, or related digital design
- A portfolio made up of highly polished marketing websites or landing pages, plus evidence of breadth across formats such as campaign work, motion, illustration, presentations, ads, or email
- Excellent Figma skills and a sharp eye for typography, spacing, composition, hierarchy, image selection, and responsive behaviour
- Experience in a CMS or no-code/low-code site builder
- The ability to work within and thoughtfully extend an existing component system
- A meticulous, reliable approach to quality and a willingness to own both high-visibility launches and routine CMS/site-maintenance work
- Clear communication: you can write useful specs, give developers actionable feedback, and work effectively with non-design partners
- Comfort juggling concurrent requests, making practical trade-offs, and using AI tools to increase speed without lowering the craft bar
Skills
- Figma
- Typography
- Spacing
- Composition
- Hierarchy
- Image selection
- Responsive design
- CMS
- No-code/low-code site builder
- Webflow
- Component system
- AI design tools
Location
- Remote
- Toronto
Work Type
- Remote-first
- Full-time
Experience Level
- 2-4 years
Salary/Compensations
- $95,000–$115,000 CAD
Benefits
- Generous PTO - 20 vacation days
- Comprehensive benefits plan with premiums paid in full by PolicyMe
- Investment in professional development, including an L&D budget, AI tooling budget
- Access to stock options based on performance
About the Company
- PolicyMe is Canada’s leading digital insurance solution, offering straightforward and affordable financial protection for families.
- Our product suite includes Life Insurance, Critical Illness Insurance, and Health & Dental Insurance.
- We also offer B2B2C solutions, partnering with organizations to provide seamless digital insurance options.
- Founded by a team of insurance experts and technology entrepreneurs, PolicyMe is committed to making insurance simpler and more accessible.
- Since our launch in 2018, we have grown exponentially, selling over $10 billion in insurance coverage to Canadians.
- We operate with a remote-first culture, attracting top talent from across Canada.
- We are looking for individuals who thrive in a fast-paced, collaborative environment, working alongside ambitious yet humble individuals.
Equal Opportunity
- PolicyMe is an equal opportunity employer. We welcome applicants of all backgrounds and provide fair consideration regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability.
- We are committed to providing an accessible hiring experience. If you require accommodations during the application process, please indicate this in the “Additional Information” section of your application.