Freelance Marketing Designer, Web at PolicyMe | CA | Rezi

Freelance Marketing Designer, Web at PolicyMe

Freelance Marketing Designer, Web

PolicyMe · CA

1 weeks ago

Freelance Marketing Designer, Web

PolicyMe · CA

14 days ago
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About the Role

PolicyMe is seeking a freelance Marketing Designer, Web to enhance the visual quality of its marketing website, which is built using Webflow. This role involves designing and improving the site, turning Growth briefs into polished pages, and owning quality through launch. While not a product design or front-end developer role, it requires strong visual design skills with expertise in typography, hierarchy, layout, and responsive design. Webflow expertise is not required initially, but CMS fluency and a willingness to learn are essential.

Responsibilities

  • Design and ship marketing web experiences.
  • Translate Growth and Content briefs into Figma designs for various pages and campaigns.
  • Build clear, conversion-aware, accessible, and responsive layouts using the design system.
  • Design new components to extend the design system cohesively.
  • Improve the marketing site's everyday surfaces, including navigation, templates, and content modules.
  • Contribute to the evolution of the web and marketing design identity.
  • Own CMS quality and publishing, including building, updating, and publishing pages.
  • Manage pre- and post-launch quality checks, including responsive checks, visual QA, and content validation.
  • Maintain and improve reusable Figma and CMS components and templates.
  • Lead implementation with development agencies by creating complete handoffs and managing design feedback.
  • Coordinate with cross-functional teams to clarify scope and keep projects moving.
  • Support selected creative needs across campaigns, ads, slide templates, email UI, and illustrations.
  • Utilize AI design tools for exploration and production speed, applying human judgment to final outputs.

Requirements

  • 2–4 years of experience in marketing, web, brand, or related digital design.
  • A portfolio showcasing polished marketing websites or landing pages, with breadth across other formats.
  • Excellent Figma skills with a strong eye for design details.
  • Experience in a CMS or no-code/low-code site builder.
  • Ability to work within and extend an existing component system.
  • Meticulous and reliable approach to quality.
  • Clear communication skills for writing specs and providing feedback.
  • Comfort juggling concurrent requests and making practical trade-offs.
  • Willingness to use AI tools to increase speed without lowering craft standards.

Skills

  • Figma
  • Webflow
  • CMS
  • No-code/low-code site builders
  • Typography
  • Spacing
  • Composition
  • Hierarchy
  • Image selection
  • Responsive design
  • AI design tools

Location

  • Remote
  • Toronto

Work Type

  • Freelance
  • Full-time (potential transition)
  • Remote-first

Experience Level

  • 2-4 years

Benefits

  • Generous PTO - 20 vacation days
  • Comprehensive benefits plan with premiums paid in full
  • Investment in professional development
  • L&D budget
  • AI tooling budget
  • Performance reviews twice a year
  • Ongoing feedback
  • Access to stock options based on performance

About the Company

  • PolicyMe is Canada’s leading digital insurance solution, offering straightforward and affordable financial protection.
  • Product suite includes Life Insurance, Critical Illness Insurance, and Health & Dental Insurance.
  • Offers B2B2C solutions, partnering with organizations.
  • Founded by insurance experts and technology entrepreneurs.
  • Committed to making insurance simpler and more accessible.
  • Sold over $10 billion in insurance coverage to Canadians since 2018.
  • Operates with a remote-first culture.
  • Fast-paced, collaborative environment with ambitious yet humble team members.

Equal Opportunity

  • PolicyMe is an equal opportunity employer.
  • Welcomes applicants of all backgrounds and provides fair consideration regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability.
  • Committed to providing an accessible hiring experience and offers accommodations during the application process.