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About the Role
Sokin is seeking a Copywriter – Product Marketing to develop and manage all product-led content, including short-form and long-form copy, to explain the platform, support go-to-market campaigns, and enhance customer understanding. This role involves close collaboration with various teams to ensure clear and consistent messaging across all business channels, aiming to drive revenue goals.
Responsibilities
- Translate complex FinTech concepts into clear, compelling, and accurate messaging.
- Develop product narratives that articulate value, differentiation, and outcomes.
- Own the storytelling arc from problem to impact.
- Write sharp, high-impact copy for product launches, website sections, social channels, and ads.
- Adapt tone and depth based on audience.
- Create in-depth content including product pages, whitepapers, reports, explainers, case studies, and sales enablement assets.
- Balance technical accuracy with readability and persuasion.
- Partner closely with Product & Engineering, Sales & Partnerships, and Growth & Brand teams.
- Support GTM motions with messaging frameworks, positioning docs, and campaign narratives.
- Maintain a consistent brand voice across all formats and channels.
- Build modular messaging that can scale across regions, products, and use cases.
- Continuously refine messaging based on market feedback and performance.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Finance, or a related field.
- 6+ years of experience writing product and marketing content in a B2B FinTech environment.
- Proven experience creating both short-form and long-form content for websites, product launches, campaigns, and sales enablement.
- Strong understanding of financial products, payments, APIs, compliance, and digital platforms.
- Experience working with CMS platforms and content tools (WordPress, Webflow, Figma).
- Familiarity with SEO and content performance tools (Google Analytics, Search Console, Ahrefs, SEMrush).
- Excellent writing, editing, and proofreading skills with high attention to detail.
- Strong project management and stakeholder communication skills.
- Comfortable working in fast-moving product and go-to-market environments.
- Right to work in the jurisdiction they are looking to work in.
Skills
- Product-led content creation
- Short-form and long-form copywriting
- B2B FinTech marketing
- SaaS content development
- Financial product understanding
- Platform messaging
- Go-to-market campaign support
- Website content
- Sales materials
- Customer communications
- Product marketing collaboration
- Technical writing
- Brand voice consistency
- SEO
- Content performance analysis
- Project management
- Stakeholder communication
Location
- EMEA
- APAC
- North America
Work Type
- Agile
- Flexible working culture
Experience Level
- 4-6 years of experience
- 6+ years of experience
Education Level
- Bachelor’s degree in Marketing, Communications, Journalism, Finance, or a related field.
About the Company
- Sokin is a next-generation B2B financial services provider enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency.
- The company's mission is to unify the best of business banking.
- Services include Global payments and receivables, Foreign Exchange (FX), Treasury management, and Finance reconciliations.
- Sokin is rapidly expanding with established presence in EMEA, APAC, and North America.
- The company is backed by a strong global infrastructure and industry-leading partners, redefining how businesses move money worldwide.
- Clients span industries from sports and entertainment to logistics and travel.
- The company is building a team of exceptional people to transform the future of global payments.
Equal Opportunity
- Sokin is an equal opportunities employer and committed to maintaining an inclusive work environment.
- As a growing global startup with bases across multiple countries, we were established on and continue to promote an agile, flexible working culture.
- Please reach out to discuss any accommodations you may require during the recruitment process.