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About the Role

Join our team as a Project Manager, Social where you’ll play a key role in the delivery of key messaging and community building for a national brand. This role has multiple touchpoints and requires a high-level attention to detail. With a passion for all things social, this role requires someone with deep knowledge of social platforms, an eye for trends, and an ear for sentiment.

Responsibilities

Curate and manage a detailed content calendar.
Coordinate with multiple internal and external stakeholders for consistent messaging and scheduled collaboration posts.
Actively engage with the audience by responding to comments, messages, and mentions.
Proactively engage with relevant posts from other accounts, including those of moms and community members, to foster growth and build relationships.
Proactively identify emerging trends and analyze competitor programs to recommend new opportunities for brand presence.
Support strategic thinking on content direction, recommending relevant content themes and formats to ensure social relevance and audience engagement.
Implement social listening to track brand mentions and sentiment.
Monitor performance and provide regular reports with insights and recommendations.

Requirements

3-4+ years’ experience as a Community Manager or Project Manager in the social space.
Demonstrated aptitude for measurement, working with data and insights and actioning them into effective campaigns.
Organized, process oriented with keen eye for detail and an ability to understand and maintain a consistent brand voice
Passion for storytelling, innovation, and delivering results.
Previous experience working on clients in the corporate and FI space is an asset.
Previous experience working on consumer-packaged goods is an asset.

Skills

Deep knowledge of social platforms
Eye for trends
Ear for sentiment
Measurement
Data and insights
Storytelling
Innovation

Location

Toronto

Work Type

Hybrid
6-month contract

Experience Level

3-4+ years

Salary/Compensations

CAD$70K-$80K per year

Benefits

Competitive compensation
Generous vacation
Mental health support
Flexible scheduling
Parental leave top-up
Professional development allowances
Regular social events
Wellness programs
Volunteer opportunities
Access to world-class learning and leadership development through Publicis Groupe

About the Company

MSL is a global public relations firm focused on building influence that delivers meaningful impact for business and society.
We bring together strategists, storytellers, and creators to help brands and leaders earn attention, trust, and relevance in a public environment shaped by platforms, algorithms, and generative AI.
Our work is grounded in a simple belief: influence isn’t about volume or visibility alone. It’s about shaping how people perceive, talk about, and act on what brands put into the world.
That requires deep audience understanding, strong judgment, and communications that feel credible, human, and timely.
Across markets and categories, we partner with organizations of all sizes to navigate change, build connection, and strengthen their role in culture and community.
It’s our people, their curiosity, craft, and care for the work, that turns strategy into stories and ideas into lasting impact.

Equal Opportunity

We’re committed to building a diverse and inclusive workplace.
Accommodations are available throughout the hiring process upon request.
MSL is committed to workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.