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About the Role
Ping Identity is seeking a proactive Senior Field Marketing Manager for the UKI region to drive geo growth, boost brand awareness, and create net new logo demand. This role involves partnering with UKI Sales leaders and GTM teams to develop and implement integrated GTM plans focused on multi-touch campaigns that generate qualified pipeline.
Responsibilities
- Jointly work as part of the UKI leadership team and the Senior Manager Field Marketing for Northern Europe to develop the strategic approach required for success in region to drive exceptional growth
- Work with internal parties and third-party vendors to develop and achieve our Go To Market vision in region
- Execute the UKI plan with clear focus on delivering the metrics of success
- Manage the day to day activity of the Field Marketing Specialist, ensuring growth and development
- Review, refine and develop the GTM tactics on a regular basis to ensure continued engagement and penetration into the named strategic accounts
- Work with the Pan-EMEA Programmes lead to create and execute vertical or use case led GTM plans for Account Executives to an enterprise audience (ABM 1:Few, 1:1, Deal acceleration programmes,)
- Provide articulate feedback on the campaigns, analysis of success and next steps
- Participate to the quarterly QBRs reporting on successes and outlining future strategies and tactics
- Responsible for budget and procurement processes, auditing and accountability for budget spend and management
Requirements
- A minimum of 2-3 years’ experience in Senior Field Marketing role
- Previous experience in the IT industry, ideally in a technology B2B SAAS environment
- Knowledge of current digital marketing technologies and techniques
- Working knowledge of SFDC and Marketo
- Great relationship building and negotiation skills
- Excellent written and verbal communication skills in English
- Positive attitude and work collaboratively
- Strong analytical and problem-solving skills
- Strong initiative and ability to work independently and collaboratively
Skills
- Field Marketing
- Go To Market Strategy
- Multi-touch Campaigns
- Pipeline Generation
- Sales Enablement
- ABM (1:Few, 1:1)
- Deal Acceleration
- Budget Management
- Procurement
- SFDC
- Marketo
- Digital Marketing Technologies
- Relationship Building
- Negotiation
- Analytical Skills
- Problem-Solving
Location
- UKI region
- London
- Bristol
- Europe
- US
Work Type
- Remote
- Hybrid
Experience Level
- Senior
Education Level
- Bachelor's degree in marketing, business, or in a related field
- A marketing or related business degree or equivalent
Benefits
- Generous PTO & Holiday Schedule
- Parental Leave
- Progressive Healthcare Options
- Retirement Programs
- Opportunity for Education Reimbursement
- Commuter Offset
About the Company
- At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. We champion every identity and celebrate differences so you are empowered to bring your authentic self to work. We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.
Equal Opportunity
- We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.