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About the Role

This position primarily focuses on providing strategic support to Product Management/Product Planning teams based on business and market viability. Depending on aptitude and experience, there is potential to be involved in mid-term business plan formulation projects and management agendas in the future.

Responsibilities

Explore future product opportunities for PlayStation under the CMI Manager, providing strategic analysis and insights to enable Product Management/Product Planning teams to make better new product decisions based on marketability, business viability, and user value.
Analyze market trends, competitive landscape, business models, and sales/profitability assumptions to provide fact-based insights for Product Management/Product Planning teams and leadership decision-making.
Collaborate with related teams such as Finance, Consumer Insights, UXR, and Hardware Operations to integrate user research/insights and financial data, organizing them into meaningful implications for product planning.
Structure discussion points, assumptions, and options for ambiguous new product themes and planning questions to advance the Product Management/Product Planning teams' considerations.
Create materials that clearly present analysis results and insights with a clear storyline and easy-to-understand visuals, suitable for decision-making by Product Management/Product Planning teams and leadership.
Contribute to building a system where the CMI team can support Product Management/Product Planning teams more consistently by accumulating knowledge from market, business, and user perspectives regarding new product planning.

Requirements

Practical experience in business strategy, product strategy, market analysis, or user analysis projects within a corporate strategy/business planning department or equivalent environment (including professional firms).
High analytical skills to derive business and product insights through market analysis, competitive analysis, financial analysis, and business viability assessment.
Ability to translate analysis results and insights into clear storylines and easy-to-understand materials that leadership and Product Managers can use for decision-making.
Ability to collaborate with multiple stakeholders, including Product Managers, Finance, Consumer Insights, UXR, and Hardware Operations, and manage multiple themes concurrently.
Ability to structure issues, form hypotheses, and proceed with investigations by collecting and verifying necessary information for ambiguous business and product themes.
High communication skills in Japanese and English. Practical experience in English is desirable.

Skills

Market analysis
Competitive analysis
Financial analysis
Business viability assessment
User analysis
Data analysis
Modeling
Strategic planning
Product strategy
Communication

Location

Japan

Work Type

Full-time

Experience Level

Mid-level

About the Company

PlayStation is a global leader in entertainment, producing the PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, and acclaimed PlayStation software titles from PlayStation Studios.
PlayStation strives to create an inclusive environment that empowers employees and embraces diversity.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
Creator and Market Intelligence (CMI) is a small team within PlayStation's product planning organization, responsible for strategic planning and intelligence functions supporting mid-to-long-term product and platform strategies.
CMI supports decision-making by management and leadership, as well as new product considerations by PdM/product planning teams, through the organization and analysis of strategic issues regarding PlayStation's future products.

Equal Opportunity

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.