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About the Role
We Are Era is seeking a strategic thinker to conduct market, trend, target group, and platform analyses. This role involves supporting cultural research, deriving consumer insights, and contributing to strategic concept development for brands and clients. The position requires creating decision bases, action recommendations, and strategic presentations, as well as supporting editorial content planning with data-driven insights.
Responsibilities
- Conduct market, trend, target group, and platform analyses to identify relevant developments and potentials.
- Support cultural research processes and derive relevant consumer and audience insights.
- Assist in developing strategic concepts and communication approaches for brands and clients.
- Create decision bases, action recommendations, and strategic presentations for internal and external stakeholders.
- Support editorial content planning through data- and insight-based recommendations.
- Analyze, interpret, and prepare data, market information, and performance insights.
- Conceptualize and moderate workshops and support strategic work processes.
- Translate complex information into clear, compelling, and actionable strategic recommendations.
- Collaborate closely with interdisciplinary teams from strategy, creation, editorial, and consulting.
Requirements
- Several years of professional experience in a strategy function, ideally in an agency with client responsibility.
- Experience in developing strategic concepts and analyzing market, trend, target group, and platform data.
- Analytical thinking, confident handling of data, and the ability to derive relevant insights.
- Independent and structured work style, with experience in conceptualizing and conducting workshops.
- Strong communication, presentation, and storytelling skills.
- Proficient in Microsoft PowerPoint.
- Interest in AI-driven workflows and digital technologies; initial knowledge is a plus, but curiosity and openness are more important.
- Fluent German and very good written and spoken English.
- Confident demeanor, high initiative, strategic thinking ability, and enjoyment of collaboration in interdisciplinary teams.
Skills
- Market analysis
- Trend analysis
- Target group analysis
- Platform analysis
- Strategic concept development
- Communication strategy
- Data analysis
- Insight derivation
- Presentation skills
- Storytelling
- Workshop moderation
- Microsoft PowerPoint
- AI-driven workflows
- Digital technologies
Location
- Hamburg
Work Type
- Full-time
Experience Level
- Mid-level
About the Company
- We Are Era is a European community economy company focused on community-driven relevance.
- We use data to understand what moves people and translate these insights into culturally relevant stories across platforms, formats, and markets.
- With locations in Amsterdam, Antwerp, Berlin, Cologne, Münster, Paris, Milan, and Stockholm, our international team creates impactful and relevant stories developed for communities across all platforms.
- We Are Era sees itself as the shortest path to any community and subculture.
- Our projects range from TV productions and fictional series to branded formats on platforms like YouTube, Instagram, Twitch, or TikTok.
- We develop and support creators on their journey to building their own personal brand.
- Our international team of 400 speaks all languages, from mainstream to subculture, from the Fridays For Future movement to K-Pop culture.