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About the Role
Empire Fiber is seeking a motivated and dependable Marketing Performance Analyst to turn market, customer, and campaign insights into business recommendations that drive subscriber growth, improve market penetration, increase campaign ROI, and support revenue performance across new and established markets. This role goes beyond reporting by helping leaders understand what is working, what is not, where to focus, and how to win.
Responsibilities
- Identify opportunities to increase new customer acquisition in priority markets.
- Determine where marketing and sales activity should be focused to improve adoption.
- Determine which campaigns, channels, messages, and offers generate the strongest response and should be scaled.
- Measure which campaigns, channels, offers, and tactics drive the strongest return.
- Support pricing, promotion, and customer mix analysis to improve ARPU.
- Analyze churn, early-life customer behavior, and save opportunities to improve long-term customer value.
Requirements
- Strong business acumen and analytical skills, with the ability to connect data trends to business actions that improve acquisition, retention, revenue, and market performance.
- 2-4 years’ experience in marketing data analysis or business intelligence, preferably in telecommunications or broadband services.
- Proficiency with Excel, SQL, and visualization tools such as Power BI; CRM experience a plus.
- Strong analytical, quantitative, and problem-solving abilities with a focus on accuracy and attention to detail.
- Knowledge of FTTH operational metrics, including installation rates, service adoption, and churn, is highly desirable.
- Ability to communicate insights and recommendations clearly to business leaders, translating analysis into practical next steps.
Skills
- Excel
- SQL
- Power BI
- CRM
- FTTH operational metrics
Location
- Rochester, NY
- Ithaca, NY
- Elmira, NY
- Corning, NY
Work Type
- Full-time
Experience Level
- 2-4 years
Salary/Compensations
- $22.00-30.00 per hour
Benefits
- Competitive pay and benefits
- Opportunities for training and career growth
- Dynamic and supportive team environment
- The chance to make a real impact in the communities we serve
About the Company
- Empire Fiber is seeking someone to join our Marketing Department.
- We keep people connected.
Equal Opportunity
- Empire Fiber is an Equal Opportunity Employer!