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About the Role
This role focuses on building and developing new lead channels, testing and scaling new advertising formats, and managing paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads. It involves technical implementation of landing pages, A/B testing, and managing the tracking setup.
Responsibilities
- Building and developing new lead channels, testing and scaling new advertising formats.
- Operational management and optimization of paid ad campaigns on Google Ads, LinkedIn Ads, and Meta Ads.
- Cross-channel budget management and controlling of CPL, CPA, and ROAS.
- Conception and technical implementation of landing pages in collaboration with content, design, and development.
- Continuous A/B testing for conversion optimization.
- Building, maintaining, and developing the tracking setup (conversion tracking, attribution, tag management).
- Close collaboration with the content team on campaign messaging, creatives, and ad copy.
- Monitoring new channels and platforms for relevant developments and providing actionable recommendations.
Requirements
- Several years of professional experience (min. 3 years) in performance marketing.
- Operational experience in Google Ads, LinkedIn Ads, and Meta Ads.
- Proven experience in building new lead channels and enthusiasm for discovering, testing, and developing new channels.
- Good technical understanding of analytics and tracking (e.g., tag management, conversion tracking, attribution models).
- Analytical and data-driven approach with confident interpretation of common key figures (CPL, CPA, ROAS, CTR etc.).
- Understanding of the interface between performance marketing and content.
- Experience with marketing automation and CRM systems.
- German language skills at least C1 level.
- Good English language skills, both written and spoken.
Skills
- Performance Marketing
- Google Ads
- LinkedIn Ads
- Meta Ads
- Lead Generation
- A/B Testing
- Conversion Optimization
- Analytics
- Tracking
- Tag Management
- Conversion Tracking
- Attribution Models
- Marketing Automation
- CRM Systems
Location
- Berlin
Work Type
- Hybrid
- Home Office
Experience Level
- Minimum 3 years of professional experience in performance marketing
Benefits
- Modern office at Berlin Hauptbahnhof
- Hybrid working / Home Office
- Flat hierarchies and a family-like corporate culture
- Plenty of room for initiative and personal development
- Subsidy for Urban Sports membership, BVG-/Deutschlandticket or Givve Card
- Participation in the Corporate Benefits program
- Free fruit, veggies & drinks
- Muesli bar & VERBI fridge
- Monthly VERBI breakfast & lunch, as well as after-work events
- Team events and company celebrations
- Large kitchen, balcony, and roof terrace
- Onboarding program & a VERBI Buddy
- Exciting tasks and an open ear for new, creative ideas and approaches
About the Company
- VERBI Software GmbH is a family-owned company founded in 2001, the creators of MAXQDA, the leading software for qualitative and mixed-methods data analysis.
- The company continuously develops its cloud and AI technologies, including the new product MAXQDA Tailwind.
- Their goal is to provide researchers, universities, and companies with innovative and intuitive tools to achieve great things with their projects.
- VERBI Software GmbH is characterized by a great team, flat hierarchies, and exciting projects with ample room for initiative and personal development.
- The family-like corporate culture is evident in shared lunches on the roof terrace, regular after-work events, and monthly breakfasts.