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About the Role
The Senior Manager - Technical SEO owns the technical health, crawlability, and indexability of Hard Rock Bet's digital properties. This hands-on role serves as the primary technical bridge between the SEO/GEO team and Engineering/Product, translating SEO requirements into actionable tickets and specifications. The position involves building and owning the technical SEO intake process from the ground up while managing an active backlog.
Responsibilities
- Own crawlability, indexability, canonicalization, structured data, XML sitemaps, redirects, and site architecture across all Hard Rock Bet properties.
- Diagnose and resolve indexation issues in single-page applications and evaluate solutions for crawler traffic verification.
- Conduct log file analysis to understand crawler behavior, identify crawl-budget waste, and manage robots.txt and crawl-directive changes.
- Oversee hreflang implementation and domain architecture across US and Canada properties, including ccTLD strategy and market-specific requirements.
- Act as the primary technical point of contact for Engineering and Product, managing the technical SEO request intake process from documentation to escalation.
- Ensure technical accessibility of page architecture and content for AI crawlers and answer engines.
- Own the technical SEO checklist for new market launches, ensuring technical readiness before go-live.
- Perform regular technical audits using SEO tools and report on technical site health as an input to the team's KPI dashboard.
Requirements
- 5-8+ years of SEO experience with a strong focus on technical SEO, preferably in large-scale, multi-market, or regulated digital platforms.
- Deep, hands-on understanding of crawlability, rendering, indexing, JavaScript SEO, canonicalization, redirects, robots.txt/crawl directives, structured data, XML sitemaps, and international hreflang implementation.
- Experience diagnosing and fixing indexation issues on JavaScript-heavy or single-page applications.
- Experience with log file analysis to understand crawler behavior at scale, including AI/LLM crawlers.
- Proven ability to work effectively with Engineering and Product, translating SEO requirements into clear tickets, specs, and QA checklists.
- Genuine curiosity about the AI/GEO discovery landscape and how AI crawlers interpret web content.
- Proficiency with core SEO tooling: Google Search Console, Screaming Frog (or equivalent), and Ahrefs or Semrush.
- Comfort working with analytics platforms like Amplitude or Segment.
- Excellent written communication skills for documenting technical findings and requirements for both technical and non-technical stakeholders.
- Detail-oriented and comfortable owning ambiguity; ability to help define processes in a growing team.
- Experience in iGaming, sports betting, or another highly regulated digital industry is a strong plus.
Skills
- Technical SEO
- Crawlability
- Indexability
- Rendering
- JavaScript SEO
- Canonicalization
- Redirects
- Robots.txt
- Crawl Directives
- Structured Data
- XML Sitemaps
- Hreflang Implementation
- Log File Analysis
- Google Search Console
- Screaming Frog
- Ahrefs
- Semrush
- Amplitude
- Segment
- AI/GEO Discovery
Location
- US
- Canada
Work Type
- Hybrid
- Remote
Experience Level
- Senior
- 5-8+ years
Benefits
- Competitive pay
- Competitive benefits
- Flexible vacation allowance
About the Company
- Hard Rock Digital is focused on becoming the best online sportsbook, casino, and social casino company globally.
- The team is passionate about learning, operating, and building new products and technologies for millions of consumers.
- The company values customer interaction, experience, behavior, and insights, striving for authenticity.
- Rooted in the Hard Rock brand, known for gaming, entertainment, and hospitality, Hard Rock Digital brings this foundation to the digital space.
Equal Opportunity
- We want to celebrate you being you (we are an equal opportunity employer).
- Fostering a diverse and inclusive work environment where everyone feels able to be authentic and bring all their talent into play.