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About the Role

PURPLE is seeking an ambitious and enthusiastic senior candidate to join its lifestyle team in the London office. The ideal candidate will have a proven track record in successful food, drink, restaurant and bar launches, global PR and marketing campaigns, brand collaborations, staff management, and overall brand strategy.

Responsibilities

Strategize, execute, and manage global media relations campaigns across lifestyle, travel, food and business media.
Manage, influence and guide junior team members, and provide support and guidance.
Daily management of the F&B PR team.
Focus on developing written skills with more junior team members.
Serve as the day-to-day point person for high-level client contacts ranging from founders to CEOs and Managing Directors.
Develop media outreach strategy and timeline for launches in relation to the overall project timeline.
Build on existing media relationships while creating new contacts (long-lead and short-lead, mainstream media, trade and blogs), working to secure positive coverage for Purple clients in the media.
Collaborate with division heads and project teams to integrate cultural programming into project strategy and schedule, ensuring successful execution of press and social media campaigns, special events, retail collaborations, and/or other deliverables.
Maintain active involvement in and relationships with the fashion/travel/art/design/architecture communities.

Requirements

Proven track record in successful food, drink, restaurant and bar launches.
Proven track record in global PR and marketing campaigns.
Proven track record in brand collaborations.
Proven track record in staff management.
Proven track record in overall brand strategy.
Roster of editorial contacts spanning Editors, critics and food and lifestyle writers.
Ability to create and implement high impact, unique, and relevant cultural programming and content for Purple’s clients.

Skills

Superior high-level media contacts and broadcast, print and online media.
Experience managing account teams.
Established relationships with influencers within Purple’s areas of focus, including fashion, travel, beauty, lifestyle, music, art and culture.
Excellent written and verbal communication skills.
Exceptional problem-resolution skills.
Ability to think creatively.
Ability to prioritize multiple assignments in a dynamic and fast-paced environment.
Ability to be a team player in an environment that requires and rewards collaboration.

Location

London

Work Type

Full Time

Experience Level

6-8 years of PR & marketing experience

Education Level

BA/BS Required

About the Company

PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore.
For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications.
The founding team still leads the business, bringing together cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.
In-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative.
Understanding the world of luxury and the ever evolving possibilities to lead in the space, PURPLE offers connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent.
PURPLE doesn’t follow the cultural zeitgeist, we create it.