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About the Role
PURPLE is seeking an experienced Account Director for its Fashion division to support senior management in developing and executing strategies for maximum brand exposure through creative product placement, profile features, and launches. The ideal candidate will have a passion for brand development, exceptional client liaison skills, and an established network of key contacts.
Responsibilities
- Provide counsel to clients and lead tough conversations with their best interests in mind.
- Lead client calls and in-person meetings, thinking on one's feet.
- Develop cohesive communication strategies aligned with client business objectives.
- Collaborate with specialized agency resources across NYC, London, and LA.
- Lead client programs and campaigns from planning to execution within budget.
- Understand the difference between communication and media strategies.
- Meet client benchmarks and deliver strong media coverage through team leadership.
- Manage all media relations and maintain key relationships.
- Provide strategic and tactical support to Divisional Director.
- Manage launch events for media and influencers with the events team.
- Line manage team members, ensuring targets are met and development plans are in place.
- Exhibit strong new business skills in planning, proposals, and pitches.
- Oversee management of all product-related media requests, including sample distribution and follow-up.
- Maintain inventory and responsibility for client product.
- Conduct general media monitoring for clients and competitors.
- Produce high-quality internal and external communications content.
- Oversee and compile weekly client agendas.
- Proactively pitch story ideas for maximum editorial placement.
- Manage and motivate junior team members to ensure smooth operations and PR results.
- Support VPs and senior team members.
- Develop relationships with top editors, understanding paid, owned, and earned media strategies.
- Leverage strong connections with leading and emerging editorial talents in the US.
- Manage Account Managers/Account Executives to reach personal and team targets.
- Work cross-functionally with VIP & Influencer teams to implement cohesive brand strategies.
Requirements
- Proven experience operating in a senior position within the fashion industry.
- Proven commercial experience working in a fast-paced environment.
- Management experience is highly desirable.
- Proven track record of creating a positive impact on business through PR strategy implementation.
- Discreet, professional, and well-spoken with excellent communication skills.
- Extremely well-organized, methodical, and efficient with common sense and initiative.
- Pro-active and able to show initiative/ideas to constantly promote the Purple offering.
- Creative and strategic thinker.
- Strong established fashion press contacts.
- International press contacts are desirable.
- Strong experience of event management, including local and international Fashion Weeks.
- Strong presentation and superb writing skills.
- Able to identify communication opportunities across multiple media platforms.
- Strong MS Word skills, including PowerPoint and Excel.
- Working knowledge of traditional industry platforms including Launchmetrics, DMR.
Skills
- Client liaison
- Brand development
- Media relations
- Event management
- Team leadership
- New business development
- Product placement
- Public relations strategy
- Communication strategy
- Media strategy
- MS Word
- PowerPoint
- Excel
- Launchmetrics
- DMR
Location
- New York
Work Type
- Full Time
Experience Level
- Senior position
- Account Director
Salary/Compensations
- $100,000 - $120,000 / year
About the Company
- PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore.
- For over two decades, PURPLE has been a leader in culturally connected, results-driven brand communications.
- The agency brings together cross-generational and diverse personal networks globally to connect people and brands, build strategy, and drive commercial success.
- In-house talent pride themselves on international networks, collaborating across luxury and creative industries to deliver game-changing earned media campaigns that are bespoke, non-traditional, and often provocative.
- PURPLE offers connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent.
- PURPLE aims to create the cultural zeitgeist.