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About the Role

This role leads Dyson's largest direct eCommerce market globally, with P&L ownership and a focus on shaping the future of AI-powered commerce. It combines commercial leadership, digital transformation, platform strategy, and organizational design within a premium technology brand. The position is based in our New York SOHO office, requiring a 5-day in-office presence.

Responsibilities

Own market strategy, commercial performance, merchandising experience, platform direction, and AI-driven transformation for US Direct eCommerce.
Set the vision for US Direct eCommerce across existing and new channels, translating long-term strategy and priorities.
Inspire and lead Direct eCommerce teams and partner functions to achieve shared goals.
Galvanize the organization behind strategic plans to capitalize on direct opportunities, grow market share, and protect the Dyson brand.
Own commercial performance, customer experience, roadmap execution, and cross-functional leadership.
Develop comprehensive business plans (commercial, financial, operational, people) and ensure adequate resourcing for sales volumes.
Demonstrate ownership and accountability by delivering sales outcomes, transparently communicating variances, and implementing corrective actions.
Protect the integrity of the sales plan and calendar, ensuring site stability for key commercial moments.
Lead Dyson US's AI-driven growth agenda, including personalization, merchandising automation, demand forecasting, and customer experience innovation.
Drive conversion rate optimization and continuous consumer-journey improvement through data-driven site merchandising and traffic channel management.
Champion AI adoption as a core capability, identifying, testing, and scaling tools for growth and efficiency.
Define US requirements for Dyson's eCommerce re-platform, prioritizing the largest direct market's needs.
Influence Dyson's global digital roadmap by advocating for US priorities and sharing market insights.
Partner and influence across departments including Marketing, Customer Service, Logistics, and Finance.
Balance disciplined execution with agility to respond to market dynamics.
Support marketplace managers in building strong partnerships.
Uphold high standards for consumer journeys through Dyson guidelines, assets, and local relevance.
Build and evolve the team and capabilities for future direct business success.
Accelerate digital transformation and operational excellence in areas like AI, optimization, analytics, personalization, and customer lifetime value.
Run continuous A/B testing and roll out new features with a consumer-first mindset.
Create a culture of continuous improvement and model a growth mindset.

Requirements

10+ years of strong eCommerce and digital marketing experience with proven sales results for a premium brand.
Full P&L acumen and ownership, including budget management and financial expertise.
Experience leading in an eCommerce environment across branded sites and third-party platforms; DTC marketplace experience is a strong plus.
Data-driven approach to site merchandising and consumer-journey optimization, with a track record in conversion rate optimization.
Fluency in applying AI, personalization, and automation to drive commercial and CX outcomes.
Strong command of the digital media landscape, its mechanics and levers, and CRM/email/database acquisition strategies.
Deep understanding of customer experience, behavior, market dynamics, and complexity.
Credible thought leadership across eCommerce infrastructure including logistics, warehousing, IT platforms, and media strategy.
Demonstrated strategic and business-planning capability in complex, matrixed, and entrepreneurial environments.
Excellent influencing skills to inspire, align, and engage multiple teams without direct authority.
Strong leadership ability to develop vision, secure buy-in, and drive collaborative execution.
Comfortable with both strategy and hands-on delivery, and with ambiguity while building structure.
Energized by thinking differently, delivering change, and diplomatically challenging the norm.
Proactive self-starter with an owner's mindset, seeing tasks through to completion with integrity.
Must adhere to a 5-day office attendance schedule.
Must travel occasionally.

Skills

eCommerce
Digital Marketing
P&L Management
Budget Management
Financial Expertise
Site Merchandising
Consumer Journey Optimization
Conversion Rate Optimization
AI Application
Personalization
Automation
Digital Media Landscape
CRM
Email Marketing
Database Acquisition
Customer Experience
Market Dynamics
Logistics
Warehousing
IT Platforms
Media Strategy
Strategic Planning
Business Planning
Influencing
Leadership
Collaboration
Execution
Agility
Continuous Improvement
Growth Mindset

Location

New York SOHO office

Work Type

5 days in office
Onsite

Experience Level

10+ years of experience

Salary/Compensations

$200,400-$250,500 annually + bonus opportunity

Benefits

401K with up to a 4% match
Company paid Life Insurance and AD&D
Flexible Savings Account (FSA)
Health Savings Account (HSA)
Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
Pre-tax Commuter Benefits
Generous Child Care Leave Program
Wellness Program
Employee Assistance Program
Generous Dyson Product Discounts
Multi-Level Healthcare Coverage Options
Vision & Dental Coverage
Company paid Short-Term and Long-Term Disability

About the Company

Dyson is a global technology enterprise experiencing rapid growth across more categories, locations, and people.
US operations, headquartered in Chicago's Fulton Market, have grown exponentially since 2002.
Employees also work in field sales, service centers, and Dyson Demo Stores nationwide.
Dyson is committed to a campus culture that fosters collaboration, development, and learning in a social and dynamic environment.

Equal Opportunity

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live.
Reasonable accommodation will be provided during the recruitment process for persons with disabilities upon request.
Dyson is an Equal Opportunity Employer.
Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.