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About the Role

This role is for an AI-native individual who will own the company's voice and create compelling content, including thought leadership, sales enablement materials, and product marketing collateral. You will leverage AI tools to scale production while focusing on strategic thinking, judgment, and persuasive writing.

Responsibilities

Own positioning: define what Legartis stands for, against which alternatives, for which buyer.
Develop and defend clear, evidence-backed points of view on the future of Legal AI.
Conduct customer and buyer research and translate insights into the company narrative.
Conceive flagship studies and thought leadership content, directing AI tools for scaled production.
Write key executive communications, including founder posts, bylines, and keynote scripts.
Manage thought leadership channels, including video content.
Create sales slides, briefings, one-pagers, and competitive battlecards.
Translate positioning and research into materials for specific deals, verticals, and executive conversations.
Build usable case studies and customer proof points.
Identify and create missing materials for Sales and Customer Success teams.
Drive go-to-market impact for product launches and expansions.
Maintain deep knowledge of the Ideal Customer Profile (ICP) and competitive landscape.
Provide market and customer insights to the Product team.
Collaborate across Product, Marketing, Sales, and leadership teams.

Requirements

A track record where writing and thinking were central (journalism, industry research, strategy consulting, or senior product marketing).
4+ years in marketing, product marketing, or a comparable strategic role at a SaaS or knowledge-intensive company.
Classic PMM experience is a plus, but strong thinking and writing skills are prioritized.
Demonstrable published or produced work where quality is valued over format.
Comfortable interviewing senior stakeholders (General Counsel, CFO, board level).
Ability to interpret data and extract insights.
Proficiency in using AI tools daily for content and enablement material production.
Fluent German and English with executive-level writing skills in both.
Versatility in creating both long-form strategic content and concise sales assets under pressure.

Skills

Positioning
Narrative Development
Thought Leadership
Customer Research
Content Creation
Sales Enablement
Product Marketing
Market Intelligence
Go-to-Market Strategy
AI Tool Utilization
Data Interpretation
Executive Communication
Writing
Strategic Thinking
Judgment

Location

Leipzig
Berlin
Zürich

Work Type

Hybrid

Experience Level

4+ years

Salary/Compensations

Competitive salary, based on experience and seniority.

Benefits

Real editorial ownership over voice and position.
Direct access to proprietary data.
Platform to build a visible personal profile in Legal AI.
Modern office in Leipzig or Berlin.
Hybrid setup.
Regular presence in Zürich.
Team events (hiking, dinners, offsites).
Employee Stock Ownership Plan (ESOP) participation.

About the Company

Legartis is a LegalTech company automating contract review using AI.
Our SaaS solution serves legal departments and law firms.
We are a growing and ambitious team focused on eliminating repetitive tasks in legal work.
Founded in 2017, we have received awards such as the Swiss Fintech Awards.
Recognized as a Top100 startup in Switzerland.
Named by Forbes as one of the best AI startups in the DACH region.