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About the Role
We are seeking a proactive, analytical, and commercially minded SEA Manager to take end-to-end ownership of medium to large paid search accounts. This role involves day-to-day campaign management, optimization, and using data to drive performance, profitability, and growth. The ideal candidate will be hands-on, technically strong, and capable of identifying opportunities for business-wide improvements.
Responsibilities
- Own and optimize medium to large SEA accounts, focusing on profitability, margins, traffic quality, and account growth.
- Plan, execute, and continuously optimize campaigns across Google Ads and Microsoft Ads.
- Analyze account and funnel performance, identify root causes, and translate insights into actionable improvements.
- Identify growth opportunities through keyword expansion, testing, competitor analysis, and improved traffic mix.
- Develop and evaluate data-driven experiments across bidding, keywords, ad copy, and campaign structure.
- Maintain strong account hygiene and consistently apply SEA best practices.
- Monitor market and competitor developments, identifying relevant opportunities and risks.
- Share insights and learnings with the wider team and collaborate with Sales and Product to improve overall performance.
Requirements
- Proven experience managing and scaling SEA campaigns across multiple markets or accounts.
- Strong practical knowledge of Google Ads and Microsoft Ads.
- Strong understanding of SEA KPIs, including traffic quality, CPA, ROAS, profitability, and margins.
- Strong analytical and problem-solving skills, with a focus on data-driven decision making.
- Hands-on experience with Google Ads Editor, Excel, and/or Google Sheets.
- Strong knowledge of campaign structure, keywords, bidding, ad copy, conversion tracking, and account hygiene.
- Proactive, hands-on approach to optimization and experimentation.
- Strong communication skills and ability to work independently and collaboratively.
- Open to feedback and committed to continuous growth.
- Fluent English; German or additional languages are a plus.
Skills
- SEA
- Paid Search
- Google Ads
- Microsoft Ads
- Google Ads Editor
- Excel
- Google Sheets
- Data Analysis
- Problem-Solving
- Experimentation
- Communication
Benefits
- This is what we promise
About the Company
- At We Love X, we build and run high-performing comparison platforms and conversion funnels that connect millions of users with the right products and services.
- As a market leader in SEA-based affiliation across multiple verticals, we turn high-intent traffic into scalable growth for our partners.
- Over the past years, we’ve also built one of the fastest-growing SEO businesses in our space, partnering with some of the world’s largest publishers.
- Beyond our own sites, We Love X constantly incubates new, performance-marketing-driven business models – from first idea to international scale.