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About the Role
As the expert on demand creation, acquisition, nurture, and engagement strategies within the Digital GTM Japan team, the Senior Digital Manager will drive growth and sales success for Adobe's creative and productive tools. This role requires a deep knowledge of digital marketing practices and mobile app business to lead multi-functional initiatives that improve customer experience, increase new customer acquisition, and enhance customer retention.
Responsibilities
- Analyze and forecast relevant metrics to understand business trends and develop business cases for growth.
- Optimize acquisition and engagement funnels for Desktop and Mobile on Adobe.com using data-driven business models.
- Enhance customer experience journeys and drive multi-functional teams to achieve long-term customer growth goals.
- Establish and operate campaign frameworks with Marketing to deliver best-in-class customer acquisition.
- Develop and maintain expertise in key customer segments to provide insights for improved product capabilities and experiences.
- Collaborate with Marketing, Finance, Operations, and Product teams to implement plans that meet quarterly and annual sales goals for Digital.
Requirements
- BS/BA or equivalent experience with 7+ years in marketing, high tech, mobile app, or e-commerce.
- Advanced SQL skills (independent writing and optimization) and experience with Machine Learning models.
- Ability to rapidly assess problems, define options, evaluate, and implement solutions for critical business issues.
- Demonstrated ability to advocate a course of action with supporting facts and data.
- Deep understanding of digital business models, the mobile app landscape, and customer experience optimization.
- Customer-first orientation with experience on B2C products or services.
- Desire to have impact measured by real-world metrics correlating to sales success.
- Proven success in dynamic environments, anticipating and adapting to shifting priorities.
- Experience leading multi-functional teams to launch high-impact business initiatives.
- Outstanding communication and social skills, both verbal and written, at all levels.
- Native Japanese and business-level English skills.
- Cultural awareness and experience in the Japan market.
- Outstanding sense of humor.
Skills
- Digital Marketing
- Mobile App Business
- Data Analysis
- Customer Experience Optimization
- Campaign Management
- Customer Segmentation
- Cross-functional Collaboration
- SQL
- Machine Learning
- B2C Product Marketing
Location
- Japan
Work Type
- Full-time
Experience Level
- Senior
- 7+ years
Education Level
- BS/BA or equivalent experience
Benefits
- Comprehensive benefits programs
About the Company
- Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity, and personalized customer experiences.
- Adobe's industry-leading offerings enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
- Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth.
- We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact.
- At Adobe, we believe that great ideas can come from anywhere in the organization.
- We believe in creating a company culture where all employees are empowered to make an impact.
- Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Equal Opportunity
- Adobe is proud to be an Equal Employment Opportunity employer.
- We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
- Adobe aims to make our Careers website and recruiting process accessible to any and all users.
- If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com.
- Our interviews are designed to reflect your own skills and thinking.
- The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation.
- If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
- At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same.
- As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews.