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About the Role
This role focuses on strategic public relations and effective communication to enhance and safeguard the hotel’s public image, while also supporting the Marketing team through content development, brand compliance, and coordination of essential marketing activities.
Responsibilities
- Develop and implement comprehensive PR strategies to strengthen the hotel’s reputation and media visibility.
- Build and maintain strong relationships with journalists, influencers, media partners, and key industry stakeholders.
- Draft press releases, media alerts, speeches, talking points, and official communication materials.
- Coordinate media visits, interviews, and FAM trips, preparing media kits and ensuring seamless execution.
- Identify and pitch relevant PR stories, monitor daily media coverage, analyse sentiment, and prepare regular PR performance reports.
- Create storytelling-driven content for newsletters, blogs, PR features, internal communications, and marketing collateral.
- Liaise with creative agencies, designers, and suppliers to develop PR and marketing materials that meet brand standards.
- Manage hotel website content, online brand compliance, e-marketing databases, and email marketing campaigns.
- Support basic social media posting, influencer collaborations, and digital monitoring aligned with PR objectives.
- Use digital tools and guest insights (surveys, reviews, feedback) to track performance and develop impactful PR angles.
Requirements
- Minimum of 3 years’ experience in the hotel industry, preferably within a 5-star property.
- Excellent relationship-building skills with stakeholders, colleagues, guests, and external partners.
- Proficiency in a variety of computer software and digital tools.
- Highly creative, with proven experience in identifying target audiences and designing digital and PR campaigns that engage, inform, and inspire action.
- Strong understanding of website performance metrics and marketing analytics tools.
- Ability to work effectively under pressure in a fast-paced environment.
- Exceptional communication skills, including verbal, written, and listening abilities.
- Must be eligible to live and work in Dubai.
- Visa costs and flights will be covered for selected candidates from their place of origin.
Skills
- Marketing
- Communications
- Public Relations
- Content Development
- Brand Compliance
- Digital Marketing
- Social Media
- Influencer Marketing
- Website Management
- Email Marketing
- Data Analysis
Location
- Dubai
Work Type
- Permanent
- Full-Time
Experience Level
- Minimum of 3 years’ experience
Education Level
- Diploma or degree in Marketing, Communications, or a related field.
Benefits
- Employee benefit card offering discounted rates in Accor worldwide
- Learning programs through our Academies
- Opportunity to earn qualifications while you work
- Opportunity to develop your talent and grow within your property and across the world
- Ability to make a difference in the local community through Corporate Social Responsibility activities.
About the Company
- Swissotel Al Ghurair & Swissotel Living Al Ghurair Hotel is a 620-room-and-suite upper upscale property catering for both business and leisure clientele.
- The hotel is located in Deira in the heart of Dubai and within easy reach of major tourist landmarks, leisure destinations and city services.
- It is linked to the Al Ghurair Shopping Centre, only 3 stops away on the Dubai Metro from the Dubai World Trade Centre and a 10-minute drive from Dubai International Airport.
- Guided by our purpose “Pioneering the Art of Responsible Hospitality, Connecting Cultures, with Heartfelt Care.”
- Accor offers boundless opportunities for career advancement and professional development across the globe.
Equal Opportunity
- We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
- We are committed to taking positive action in terms of business ethics and integrity, responsible tourism, sustainable development, community outreach, and diversity and inclusion.