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About the Role
As the Product Manager for the Discover squad, you will focus on the upper funnel of the passenger journey. Your mission is to capture global traffic via SEO and emerging LLM-based search (GEO), ensuring passengers have a seamless experience when they land on our platform. You will build a vision that maximizes conversion from all acquisition channels, prioritizing high-impact projects across our core markets.
Responsibilities
- Define the Product and Engineering vision for the Discover scope, along with the appropriate KPIs to measure progress.
- Take full responsibility for your scope from strategy to execution.
- Partner with the Marketing and SEO teams to define and deliver the acquisition roadmap.
- Adapt our architecture for the AI era to ensure our inventory is easily crawlable by LLMs and AI agents.
- Define and deliver a strategy to optimize the landing experience and maximize conversion from all channels.
- Leverage AB tests to run experiments and drive our Land-to-Book conversion targets.
- Act as the go-to product person for all Discover topics.
- Communicate the strategy, formalize major decisions, and ensure alignment across Engineering, Marketing, Design, Data, and Business teams.
- Act as the referent Product Manager for Busfor, a standalone brand acquired and owned by BlaBlaCar operating in Eastern Europe.
Requirements
- 3+ years of Product Management experience.
- Experience in top-of-funnel acquisition, growth, or SEO is preferred but not required.
- Highly analytical with a proven track record of using A/B testing to deliver fast, incremental impact on conversion rates.
- Strong interpersonal skills to navigate cross-functional relationships, gain buy-in, and clearly communicate prioritization decisions.
- Full fluency in English is mandatory.
Skills
- Product Management
- Top-of-funnel acquisition
- Growth
- SEO
- Analytical skills
- A/B testing
- Stakeholder influence
- Cross-functional collaboration
- Communication
Location
- Global
Work Type
- Hybrid
- Remote
Experience Level
- 3+ years
Benefits
- 2 to 3 days at the office per week
- 4 additional weeks on top of legal maternity/paternity leaves
- 50% healthcare coverage (Alan)
- Financial support for home office equipment
- Minimum 25 days holiday per year
- Local meal plan policy (Swile card)
- 50% transportation paid (Forfait Mobilité Durable)
- Free unlimited carpooling & bus rides
About the Company
- BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries.
- Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.
Equal Opportunity
- BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.