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About the Role

Partner with marketing, product, sales, and customer success teams to transform Dovetail’s product stories, customer proof, and account signals into qualified enterprise pipeline. This senior individual contributor role is for a builder who will set direction, run programs, and establish a repeatable demand engine.

Responsibilities

Own the enterprise demand plan, including setting priority audiences, account segments, offers, campaign calendar, targets, and budget, ensuring all programs tie to a clear pipeline outcome.
Build integrated campaigns by transforming product launches, customer stories, research, content, webinars, and market moments into coordinated programs across paid media, web, email, events, and sales outreach.
Run account-based marketing programs in partnership with Sales, including account selection, buying group mapping, signal identification, and orchestrating tailored content, executive engagement, events, and scaled campaigns.
Create expansion demand by working with Sales and Customer Success to engage new teams, senior buyers, and executive sponsors within existing enterprise customers, using product adoption and new use cases to open opportunities.
Work within the sales motion by joining pipeline reviews and account planning, providing sellers with clear follow-up plans, and using deal feedback to refine targeting, messaging, and programs.
Build, measure, and scale an AI-powered demand engine, owning the tools, workflows, prompts, and automation for account targeting, campaign production, and performance measurement.
Partner with Engineering to build beyond off-the-shelf marketing platforms and with Revenue Operations to track results from sales acceptance through closed revenue.
Turn successful initiatives into repeatable programs and discontinue activities that do not generate opportunities.

Requirements

High creative and commercial taste, with the ability to discern and improve content that captures senior buyer attention.
AI fluency with hands-on experience using modern AI tools (e.g., Claude, ChatGPT) and a proven ability to improve workflows, agents, and prompts.
Experience as a systems and tooling builder, comfortable owning the demand generation stack and collaborating with Engineering and Revenue Operations on tools, integrations, and automation.
Proven track record in B2B SaaS demand generation, account-based marketing, or growth, with experience creating new-business and expansion pipeline through complex sales cycles.
Strong understanding of account-based marketing fundamentals, including account selection, buying-group research, intent signals, personalization, and orchestrating Marketing and Sales.
Hands-on approach to auditing the funnel, building audiences, writing briefs, launching programs, and analyzing results.
Commercial fluency, with an understanding of funnel economics and success measurement through sales acceptance, opportunity progression, pipeline, and revenue.
Strong cross-functional collaboration skills across Sales, Customer Success, Product Marketing, Revenue Operations, Data, Engineering, Creative, Web, and Growth.
Bias to action, with a preference for launching strong programs, learning from real-time data, and iterating rather than waiting for a perfect plan.
Ability to embed AI into day-to-day work, demonstrating thoughtful and pragmatic use of AI for quality, speed, and impact.
Care about details and words, hold a clear point of view, and remain humble when evidence changes your mind.
Ability to drive to clear outcomes in ambiguous situations.

Skills

Demand Generation
Account-Based Marketing (ABM)
AI Tools (Claude, ChatGPT)
Marketing Automation
Campaign Management
Pipeline Management
Sales Collaboration
Data Analysis
B2B SaaS Marketing
Content Strategy
Webinar Production
Event Marketing
Paid Media
Email Marketing
Sales Outreach
Funnel Economics
Cross-functional Collaboration

Location

Surry Hills HQ

Work Type

Full-time
In-person first (4 days a week in office)

Experience Level

Senior individual contributor

Benefits

Equity (competitive base salary plus options)
Flexible L&D and wellness benefits ($3000 L&D allowance or up to $1000 on wellness)
Four weeks of accrued leave
Floating public holidays
Gifted bonus Kit Kat days
Four weeks from anywhere (remote work option)
Generous parental leave (20 weeks for primary caregivers, 12 weeks for secondary caregivers, plus return-to-work support)
Additional four weeks off after four years of service
US benefits: Comprehensive health, dental, vision, 401(k)

About the Company

Dovetail is the Customer Intelligence Platform for the entire organization, unifying fragmented feedback from every touchpoint into a single AI-powered intelligence layer.
Founded in 2017, Dovetail has a team of 100+ across offices in Sydney and San Francisco.
Works with thousands of teams from Fortune 500 companies to innovative startups.
Helps teams turn customer interaction noise into actionable signal for faster prioritization and revenue growth.

Equal Opportunity

At Dovetail, we're building a place where every team member feels supported and valued.
We celebrate individualism and want you to show up as your authentic self every day.
Diversity builds the best teams, so we highly encourage applications from people who identify as part of an underrepresented group.