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About the Role
IRT Living is seeking a Marketing Manager to drive the strategy, execution, and performance of marketing programs across its apartment communities. This role involves conceptualizing, executing, and analyzing marketing campaigns, with a focus on data-informed solutions and creative problem-solving. Multifamily marketing experience is highly valued.
Responsibilities
- Serve as the primary marketing partner to on-site teams, providing strategy, tools, and campaign execution.
- Develop the value proposition for each community and ensure brand consistency across platforms.
- Equip on-site teams with resources for effective outreach and lead generation.
- Strategize and develop promotional marketing materials using AI tools.
- Manage community marketing budgets to drive lead generation and conversion.
- Monitor lead generation and conversion performance daily, and course-correct as needed.
- Conduct audits of websites and advertising sources for accuracy, competitiveness, and performance.
- Partner with the Digital Marketing team to align community campaigns with broader strategies.
- Own community newsletters, prospect outreach, preferred employer programs, and AI leasing assistant updates.
- Travel to assigned markets to build market expertise and understand local renter needs.
- Understand community demographics and target renter profiles to inform marketing strategy.
- Support the Renovation / Value-Add team with marketing needs for repositioning projects.
- Assist on-site teams in planning and implementing community events.
- Establish and maintain cooperative relationships with vendors, teams, customers, and industry contacts.
- Other duties as assigned.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of marketing experience in multifamily real estate.
- Experience with renovation projects and property repositioning is highly preferred.
- Disciplined and process-driven with strong project management skills.
- Excellent analytical and problem-solving skills.
- Proactive, self-directed, and highly motivated.
- Strong interpersonal, oral, and written communication skills.
- Ability to set and meet goals and consistently meet deadlines.
- Ability to maintain flexibility and creativity.
- Knowledge of social media platforms (Facebook, Instagram, LinkedIn, YouTube, Google).
- Knowledge of SEO and SEM best practices.
- Fluency with AI and generative AI tools for marketing.
- Knowledge of the Yardi product suite is a plus.
- Experience with creative software programs preferred (Adobe InDesign, Photoshop, Illustrator, or similar).
- Solid abilities in the MS Office suite (Word, PowerPoint, Excel, and Outlook).
- Must be able to accommodate a hybrid work schedule.
Skills
- Integrated marketing
- Marketing strategy
- Campaign execution
- Performance analysis
- Data-informed decision making
- Budget management
- Lead generation
- Conversion optimization
- Website audits
- Advertising analysis
- Digital marketing
- Paid search
- SEO
- Local search
- Community newsletters
- Prospect outreach
- AI and generative AI tools
- Social media platforms
- SEO best practices
- SEM best practices
- Yardi product suite
- Adobe Creative Suite
- MS Office suite
Location
- Philadelphia, PA
- Tampa, FL
- Remote In-Market (DFW, Houston, Memphis or Nashville)
Work Type
- Full Time
- Hybrid
Experience Level
- 3-5 years of marketing experience
Education Level
- 4 Year Degree
Benefits
- Competitive Compensation Package
- Bonus Opportunities
- Stock Awards
- Paid Holidays and Paid Time Off
- BCBS PPO Health Insurance
- 401k with 4% match
About the Company
- IRT Living is a company seeking to build a diverse and inclusive culture.
Equal Opportunity
- We are an Equal Opportunity Employer and committed to building a diverse and inclusive culture.
- We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, sexual orientation, familial, marital or veteran status, disability, or any other legally protected classes.