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About the Role

As our Head of Marketing US, you'll be responsible for building the Tracksuit brand, generating pipeline, and helping us win the category in the United States. You will leverage global resources while identifying opportunities, influencing strategy, representing Tracksuit externally, and building the regional marketing function from scratch.

Responsibilities

Own marketing outcomes for the US market
Act as the senior marketing leader for the United States, accountable for brand growth, pipeline generation, and market impact
Develop and evolve regional marketing strategy in partnership with our CMO and GTM leadership
Identify growth opportunities, market shifts, competitive dynamics, and emerging customer needs
Balance short-term revenue goals with long-term brand building
Represent the voice of the US market inside Tracksuit and influence company-wide priorities
Build the Tracksuit brand in America
Increase awareness, credibility, and preference for Tracksuit among marketers, agencies, and brand leaders
Represent Tracksuit externally through events, speaking opportunities, media relationships, customer engagement, and industry communities
Build relationships with influential marketers, agencies, partners, and ecosystem players
Identify opportunities for thought leadership, partnerships, and brand moments that strengthen our position in the market
Lead marketing strategy and execution
Partner with global Centres of Excellence to develop and execute integrated marketing programmes that drive awareness, demand, and customer growth
Adapt global campaigns to maximise relevance and impact in the US market
Lead regional marketing initiatives from strategy through execution and measurement
Coordinate across paid, owned, earned, events, partnerships, customer marketing, and sales activation channels
Partner closely with revenue teams
Work alongside Sales, Partnerships, and Customer Success leadership to drive commercial outcomes
Align marketing priorities with pipeline goals, key accounts, expansion opportunities, and strategic partnerships
Create strong feedback loops between customers, prospects, GTM teams, and global marketing functions
Build and scale the regional marketing function
Establish the structure, systems, and operating rhythms required to scale marketing in the US
Build business cases for additional resources when needed
Hire, develop, and lead team members as the market grows
Create repeatable frameworks and playbooks that can be leveraged across regions

Requirements

8–15+ years of marketing experience: ideally with a mix of B2B and B2C
Proven track record owning meaningful marketing outcomes: brand growth, demand generation, pipeline creation, or market expansion
Strong commercial acumen: and a deep understanding of how marketing drives business growth
Experience developing marketing strategy: and translating it into successful execution
Ability to represent a company externally: through speaking, partnerships, customer engagement, media, or industry relationships
Strong leadership potential: and the ability to influence across functions and levels of seniority
Data-driven decision making: you use customer insight and market intelligence to inform your approach
Experience helping scale a business in the US market
Background in B2B SaaS marketing, particularly in martech or insights/analytics
Understanding of brand tracking, market research, or marketing measurement
Existing network within the marketing, agency, or brand ecosystem
Experience speaking publicly, building communities, or developing thought leadership
Experience building or leading regional/international marketing teams

Skills

Brand building
Pipeline generation
Category leadership
Market analysis
Strategic planning
External representation
Team building
Relationship building
Thought leadership
Partnership development
Campaign adaptation
Integrated marketing
Demand generation
Customer growth
Sales alignment
Partnership alignment
Customer success alignment
Feedback loop creation
Systems establishment
Operating rhythm development
Resource justification
Team leadership
Framework creation
Playbook development
Strategic thinking
Hands-on execution
Commercial mindset
Ambiguity tolerance
Transparency
Care
Low ego
High trust
Data-driven decision making

Location

Work Type

Full-time

Experience Level

8-15+ years of marketing experience

Salary/Compensations

$195,000 - $265,000 a year

Benefits

Comprehensive full-cycle comp reviews annually
Rolling promotions
Generous ESOP
Employee Share Option Program (ESOP)
$1000 personal L&D budget for each Trackstar
Additional growth opportunities including mentorships, speaking engagements, and travel
Epic Tracksuit merch
Progressive health and wellness benefits
Annual wellness bonus
Access to a premium EAP platform
401k
6 weeks of paid annual leave

About the Company

Tracksuit helps brands prove that brand building is worth it.
We give marketing teams the data they need to make smarter decisions, earn internal credibility, and grow more sustainable businesses.
We're scaling fast across the US, UK, New Zealand, and Australia backed by world class investors.
We can track those brands across markets to help our brand believers prove the power of brand wherever they are.
Our team of Trackstars are collaborative, ambitious, and building something that genuinely matters.
We live by "high care, high performance" we strive to be the best and look after each other while we do it.
The US is our most important growth market, and we're looking for someone to own it.