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About the Role
The Marketing Manager, Home Healthcare, will develop and execute comprehensive marketing strategies to drive patient acquisition, value-based and patient-centric service, and market share growth for our home therapies in respiratory and other diseases in South Korea. This role focuses on reaching patients with chronic respiratory and other diseases, their caregivers, and building strong relationships with healthcare professionals and key stakeholders.
Responsibilities
- Build and maintain strong relationships with pulmonologists, respiratory therapists, ENT doctors, neurologists and other healthcare professionals.
- Organize and participate in medical conferences, seminars, and workshops.
- Develop and distribute educational materials for healthcare professionals.
- Develop and manage digital marketing campaigns across various channels, including SEO/SEM, social media, email marketing, and online advertising.
- Create engaging and informative content for websites, social media, and marketing materials, tailored to the South Korean audience.
- Manage and optimize the company's online presence, including website and online patient portals.
- Develop and implement patient education programs and support initiatives.
- Create and manage patient advocacy programs and online communities.
- Organize and participate in patient outreach events and health fairs.
- Ensure consistent brand messaging and positioning across all marketing channels.
- Develop and manage public relations activities and media relations.
- Monitor and manage online reputation.
- Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
- Generate regular reports and presentations to communicate marketing results to management.
- Utilize CRM software to manage leads and patient interactions.
- Ensure all marketing activities comply with South Korean healthcare regulations and ethical guidelines.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 7+ years of marketing experience, preferably in respiratory care or other home healthcare.
- Strong understanding of the South Korean healthcare market and regulatory environment.
- Proven track records of developing and executing successful marketing campaigns.
- Excellent digital marketing skills, including SEO/SEM, social media, and content marketing.
- Strong communication and interpersonal skills, with the ability to build relationships with healthcare professionals and patients.
- Fluency in Korean and English (both written and spoken).
- Proficiency in Google Workspace and AI (Gemini) is preferred.
- People Management experience is preferred.
- Individuals with veteran status are preferred.
- Individuals with no disqualifications for overseas travel.
- Foreigners must possess a visa status that allows employment in South Korea.
- Employment may be canceled if information provided in the application is found to be false or if disqualifications for employment are discovered.
Skills
- SEO/SEM
- Social Media Marketing
- Email Marketing
- Online Advertising
- Content Marketing
- Digital Marketing
- Brand Management
- Public Relations
- Media Relations
- CRM Software
- Google Workspace
- AI (Gemini)
Location
- South Korea
Work Type
- Full-time
Experience Level
- 7+ years
Education Level
- Bachelor's degree
About the Company
- Vital Air Korea has been providing home healthcare services using medical devices for patients with respiratory diseases such as COPD, chronic respiratory failure, and obstructive sleep apnea since 2006.
- Vital Air is the global home healthcare brand of Air Liquide.
- Air Liquide is a world leader in gases, technologies and services for Industry and Health.
- With 64,500 employees in 78 countries, Air Liquide serves more than 3.8 million customers and patients.
- Oxygen, nitrogen and hydrogen essential molecules for life, matter and energy.
- Air Liquide is committed to building a diverse and inclusive work environment that embraces the diversity of our employees, customers, patients, community stakeholders and cultures around the world.
- We firmly believe that diverse organizations foster innovation by opening up opportunities for people to express their talents, live by our core principles, act for success, and create an engaging environment in a changing world.
Equal Opportunity
- We welcome applications from all qualified applicants regardless of background.
- Individuals with veteran status are preferred.
- Individuals with no disqualifications for overseas travel.
- Foreigners must possess a visa status that allows employment in South Korea.
- Employment may be canceled if information provided in the application is found to be false or if disqualifications for employment are discovered.