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About the Role

Lead the product/service marketing strategy and execution for the Process liquids and preparation services portfolio, ensuring strong market insight, positioning, and go-to-market delivery.

Responsibilities

Own market assessment, competitive landscape, and customer needs.
Partner with centralized VOC/market research for prioritized insights.
Translate insights into clear growth opportunities.
Define segmentation, ICP, value proposition, and customer messaging.
Develop customer journey and content strategy.
Create clear briefs for technical/content shared services.
Develop GTM tactical plans for NPI launches, campaigns, and key initiatives.
Coordinate with demand gen/events/marcom for execution.
Ensure alignment with product management and commercial teams.
Develop sales playbooks/training/tools with support from enablement.
Capture field/customer feedback and refine messaging.
Support key customer engagements as needed.

Requirements

Bachelor's Degree plus 8 years of experience in marketing in life sciences or related industry.
Strong expertise in developing and executing multi-channel marketing strategies and campaigns.
Demonstrated ability to translate technical/scientific content into compelling customer messaging.
Strong project management and organizational skills to handle multiple priorities.
Experience with digital marketing, including SEO/SEM, social media, and marketing automation platforms.
Strong analytical capabilities to measure campaign effectiveness and drive data-based decisions.
Strong written and verbal communication skills.
Demonstrated ability to influence and collaborate across matrix organizations.
Deep understanding of marketing fundamentals: 4Ps, segmentation, value proposition development.
Experience developing sales enablement tools and customer-facing materials.
Knowledge of life science research markets and competitor landscape preferred.
Ability to travel up to 25%.
Proficiency in Microsoft Office suite and marketing automation/CRM platforms.
Business acumen with customer-centric mindset.

Skills

Marketing strategy
Market insight
Positioning
Go-to-market strategy
Market assessment
Competitive landscape analysis
Customer needs analysis
Customer segmentation
Value proposition development
Customer messaging
Content strategy
Go-to-market planning
New Product Introduction (NPI) launches
Campaign management
Sales enablement
Digital marketing
SEO/SEM
Social media marketing
Marketing automation
Project management
Organizational skills
Analytical skills
Communication skills
Collaboration
Microsoft Office suite
CRM platforms

Location

Waltham, MA
Carlsbad, CA
Durham, NC
Rochester, NY
Grand Island, NY
Miami, FL
Hunt Valley, MD

Work Type

Onsite
Standard (Mon-Fri)

Experience Level

8 years of experience in marketing

Education Level

Bachelor's Degree
Life sciences, marketing, business administration, or related field

Salary/Compensations

$104,000.00–$141,000.00
Variable annual bonus based on company, team, and/or individual performance results

Benefits

Choice of national medical and dental plans
National vision plan
Health incentive programs
Employee assistance and family support programs
Commuter benefits
Tuition reimbursement
120 hours paid time off (PTO)
10 paid holidays annually
Paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave)
Accident and life insurance
Short- and long-term disability
401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP)

About the Company

Thermo Fisher Scientific