Senior Digital Marketing Manager at Finix | CA, US | Rezi

Senior Digital Marketing Manager at Finix

Senior Digital Marketing Manager

Finix · CA, US

2 weeks ago

Senior Digital Marketing Manager

Finix · CA, US

14 days ago
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About the Role

We're looking for a Senior Digital Marketing Manager who loves the craft of paid digital — someone who obsesses over performance data, isn't afraid to challenge assumptions, and gets genuine satisfaction from turning a good campaign into a great one. You'll own our paid programs end-to-end: strategy, execution, optimization, and reporting. This is a high-visibility role with direct exposure to senior leadership and a real seat at the revenue table.

Responsibilities

  • Own the strategy, execution, and optimization of paid digital campaigns across SEM, paid social, display, video, and remarketing — with a sharp focus on pipeline and revenue impact
  • Continuously test and experiment: new channels, new ad formats, new messaging — if there's a better way, you'll find it
  • Write compelling direct response copy for ads and landing pages that actually convert
  • Build and present clear, honest performance narratives to the CEO and senior leadership — wins, losses, and what's next
  • Partner with Sales to align digital programs with the full customer lifecycle and maximize marketing ROI
  • Work with Content and Creative to develop targeted experiences across key customer segments
  • Design and run A/B tests and segmentation strategies that systematically improve performance
  • Manage budget and spend with Finance, keeping campaigns efficient and accountable
  • Maintain and improve performance dashboards in partnership with Marketing and Revenue Ops

Requirements

  • 5+ years managing B2B direct response digital marketing programs — SEM, paid social, remarketing, display/video
  • Proven ability to launch and scale PPC campaigns with clear ROI; hands-on experience with CPM, CPC, and CPA media buying
  • Fluency in web analytics, ad tracking, A/B testing, tag management, and CMS tools
  • Experience with HubSpot, LinkedIn Ads, and Google Ads
  • Strong data instincts — you can dig into numbers, find the story, and communicate it clearly to any audience
  • A direct, open communicator who gives and receives feedback well
  • Comfortable with ambiguity and energized by a fast-moving environment where priorities shift and initiative is rewarded
  • Experience at a hyper-growth B2B SaaS company
  • Familiarity with revenue operations and attribution modeling
  • Background writing direct response or performance marketing copy

Skills

  • SEM
  • Paid social
  • Display
  • Video
  • Remarketing
  • PPC
  • CPM
  • CPC
  • CPA
  • Web analytics
  • Ad tracking
  • A/B testing
  • Tag management
  • CMS tools
  • HubSpot
  • LinkedIn Ads
  • Google Ads
  • Direct response copy
  • Performance marketing copy

Location

  • San Francisco

Work Type

  • Full-time

Experience Level

  • Senior

Salary/Compensations

  • $140,000 - $190,000

About the Company

  • Finix is building the global operating system for fintech, starting with payments. From startups to publicly traded companies, Finix processes tens of billions of dollars annually both in-store and online. Finix was founded in 2015 and is headquartered in San Francisco. To date Finix has raised over $200M, including a $75M Series C led by Acrew Capital and Lightspeed Venture Partners and backed by American Express Ventures, Bain Capital Ventures, Homebrew, Inspired Capital, Visa, and others