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About the Role
Inmar Automotive is seeking an experienced B2B automotive marketer to build and execute a growth engine for the U.S. franchise automotive retail market. Success will be measured by qualified dealer demand and demo targets.
Responsibilities
- Own the Automotive demand-generation plan and work backward from quarterly and annual qualified-demo targets.
- Maintain a simple operating scorecard and act quickly when performance is off plan.
- Build integrated campaigns for U.S. franchise dealerships and dealer groups, with distinct motions for dealer principals, GMs, fixed operations leaders and automotive marketing leaders.
- Lead automotive event strategy and execution for NADA, Digital Dealer and other priority programs.
- Turn customer proof, dealer pain points, product capabilities and industry insight into content, outbound, paid programs and sales follow-up that create dealer conversations.
- Operate across Salesforce, Pardot / Marketing Cloud Account Engagement, Salesloft, Calendly, LinkedIn and related systems.
- Own website strategy with our web partner, including landing pages, SEO, conversion optimization, analytics, testing and ongoing performance improvement.
- Drive work through Inmar’s shared marketing teams and external vendors with clear briefs, deadlines, quality standards and direct accountability for getting the work done.
Requirements
- Meaningful B2B marketing experience in the U.S. automotive retail ecosystem, marketing technology, software, data, advertising, websites or related solutions to franchise dealerships and dealer groups.
- Firsthand knowledge of the automotive vendor ecosystem and major industry events such as NADA and Digital Dealer.
- Demonstrated ownership of demand-generation programs tied to qualified meetings, demos, opportunities, pipeline or revenue.
- Experience executing integrated campaigns across marketing automation, content, digital, paid media, events and sales follow-up.
- Strong Salesforce and marketing-automation fluency, with practical understanding of attribution, campaign architecture, scoring/routing and funnel reporting.
- Sufficient website, SEO and conversion fluency to direct a web vendor and connect the digital experience to demand-generation outcomes.
- Ability to lead through shared resources, challenge assumptions, hold colleagues and vendors accountable, and move work forward through ambiguity.
- Strong written and verbal English communication.
- Must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.
Skills
- Salesforce
- Pardot / Marketing Cloud Account Engagement
- Salesloft
- Calendly
- SEO
- Conversion Optimization
- Analytics
- Testing
Location
- Flexible
Work Type
- Full-time
Experience Level
- Experienced
Salary/Compensations
- 74,985.75 - 124,976.25 USD Annual
Benefits
- Medical, Dental, and Vision insurance
- Basic and Supplemental Life Insurance options
- 401(k) retirement plans with company match
- Health Spending Accounts (HSA/FSA)
- Flexible time off and 11 paid holidays
- Family-building benefits, including Maternity, Adoption, and Parental Leave
- Tuition Reimbursement and certification support
- Wellness and Mental Health counseling services
- Concierge and work/life support resources
- Adoption Assistance Reimbursement
- Perks and discount programs
About the Company
- Inmar Automotive is building a focused growth engine for the U.S. franchise automotive retail market.
- At Inmar, we put people first and that means empowering our associates to thrive at every stage of life and career.
- We are an Equal Opportunity Employer, including disability/vets.
- Recruitment fraud is an increasingly common scam where individuals pose as employers to offer fictitious job opportunities. Scammers sometimes impersonate Inmar recruiters on LinkedIn and other channels. We will never ask for payment or sensitive personal information during the hiring process. Verify any role on our official Workday Careers site and learn how to spot scams in our full notice.
Equal Opportunity
- We are an Equal Opportunity Employer, including disability/vets.