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About the Role
Redfin is building a new advertising business targeting property managers and seeks a general manager to lead this initiative. You will be responsible for designing the pricing model, commercial engine, and scalable systems for a two-sided marketplace connecting renters with property managers. This role has executive-level backing and requires a hands-on operator who can think big to modernize rental advertising.
Responsibilities
- Build a new business selling advertising to property managers from scratch.
- Design the pricing model, commercial engine, and scalable systems for the advertising marketplace.
- Structure a two-sided marketplace where renters find listings and property managers acquire qualified demand.
- Oversee a marketplace serving thousands of property managers.
- Build systems including the Advertiser Portal, Billing System, Sales Team, and inventory acquisition model.
- Make bold decisions regarding property manager onboarding, listing flow, performance measurement, and pricing.
- Deliver against a fixed external date with real consequences for missing it.
Requirements
- 10-15 years of commercial leadership experience, ideally in marketplaces, advertising, or B2B subscription businesses.
- Experience owning both revenue and margin.
- Experience rapidly growing revenue in digital businesses that sell demand to SMBs or sales teams.
- Managed large P&Ls, customer conversations, and frontline insights to make fast, high-impact decisions.
- Leverage AI to accelerate pricing, operations, customer acquisition, and decision-making.
- Aim to make any business widely successful.
- Follow logic wherever it leads and have beaten larger incumbents before.
- Bring urgency, optimism, and resilience.
- Build diverse, high-trust teams that perform.
- Hire exceptional people, grow overperformers, and address underperformance quickly.
- Operate with transparency and make hard decisions with clarity and fairness.
- Listen closely and speak clearly.
- Adapt message to audience, from frontline employees to board members.
- Seek truth, not consensus.
- Experience shipping through product and engineering teams that do not report to the role.
Skills
- Marketplace operations
- Advertising sales
- B2B subscription business models
- Revenue and margin management
- P&L management
- AI utilization
- Pricing strategy
- Operations management
- Customer acquisition
- Decision-making
- Team leadership
- Communication
- Product development collaboration
Location
- Redfin.com
- Rent.com
- ApartmentGuide.com
Work Type
- Full-time
Experience Level
- 10-15 years of commercial leadership experience
Salary/Compensations
- $253,900-$343,500
Benefits
- Health benefits
- Well-being support
- Perks
- Medical benefits
- Dental benefits
- Vision benefits
- 401K retirement plan
- Paid-time off
About the Company
- Redfin is a technology-driven real estate company with the country's most-visited real estate brokerage website.
- As part of Rocket Companies (NYSE: RKT), Redfin is creating an integrated homeownership platform from search to close to make the dream of homeownership more affordable and accessible for everyone.
- Redfin’s clients can see homes first with on-demand tours, easily apply for a home loan with Rocket Mortgage, and save thousands in fees while working with a top local agent.
Equal Opportunity
- Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law.
- The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.
- Qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.