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About the Role
The Head of Creator Marketing will increase Red Bull’s brand awareness, product relevance and consumer trust by building a best in class roster of influential social creators who act as brand and product advocates. This role aims to help Red Bull win versus competition, find new users and become the number 1 beverage brand in Canada by identifying and building relationships with social creators who align with brand and product offerings.
Responsibilities
- Define goals and holistic assessment guidelines for working with creators.
- Educate the business on the role of Creator Marketing and manage the program.
- Collaborate with international stakeholders to share best practices and insights on the Canadian landscape.
- Develop a cross-functional approach for Creator Marketing aligned with wider marketing and business goals.
- Identify and develop direct relationships with Creators to build brand love and product trust.
- Oversee the identification, prospecting, onboarding and execution of Key National Creators.
- Build compelling business cases around creators for Global approval.
- Develop creator strategies across projects to achieve Red Bull Canada business objectives and brand reach.
- Represent the brand authentically and build genuine connections with creators.
- Help widen the understanding of Red Bull products, their functions, usage and benefits.
- Work with Product Experts to ensure creators are true product ambassadors.
- Lead and execute a strong hospitality program with key creators.
- Ensure a wide variety and diversity of creators are managed according to brand values.
- Establish KPIs to ensure the program drives organic earned reach and improves product understanding and trust.
- Refine management and reporting tools for creators.
- Actively report and present learnings and successes to business stakeholders, focusing on product trust and ROI.
- Be an active member of project groups to drive strategic & creative thinking.
- Manage budget and develop commercial business cases.
- Lead onboarding and training around Creator Marketing across the organization.
- Respond to consumer requests related to creators.
- Support development of the annual Red Bull Canada marketing business plan.
- Act as a role model and leader to wider marketing team members.
Requirements
- Minimum 6 years experience working with social media influencers/creators or other high profile talent, ideally within the Entertainment, Sport or Media industries.
- Ability to think strategically and problem solve.
- Equipped to build relations in a variety of playgrounds – open to meeting new people and networking.
- Proven leadership qualities, people management experience is preferred.
- An agile, team player with strong project management and time management skills.
- Works with passion and motivates others.
- Demonstrated presentation skills & negotiation skills.
- Experience in working cross functionally with both marketing and sales.
- A strong creative background with demonstration in bringing ideas to life.
- Experience in working with, negotiating & evaluating agencies.
- Strong communication, writing & diplomatic skills.
- High standard of integrity with a passion for the brand and commitment to Red Bull values.
- An entrepreneurial ‘can-do’ attitude facilitated by continuous learning & application of best practices.
- Ability to focus and follow through on priorities and deliver quality results.
Skills
- Social media influencer marketing
- Talent management
- Strategic thinking
- Problem solving
- Relationship building
- Networking
- Leadership
- People management
- Project management
- Time management
- Presentation skills
- Negotiation skills
- Cross-functional collaboration
- Creative thinking
- Agency evaluation
- Communication skills
- Writing skills
- Diplomatic skills
- Budget management
- Reporting
Location
- Canada
Work Type
- Permanent
- Travel 20-30%
Experience Level
- Minimum 6 years experience
Education Level
- University degree in Marketing or PR preferred
Salary/Compensations
- $117,135 to $129,465
- Eligible for an annual bonus
Benefits
- Benefits Eligible: Yes
About the Company
- Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence.
- We believe in integration and equal opportunity.
Equal Opportunity
- Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process.
- We will work with all applicants to accommodate their individual accessibility needs.