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About the Role

Landor is seeking a Freelance Brand Performance Director to join our New York studio. This role will partner with the Global team on key strategic projects, enabling brand and business transformation for clients. The Director will build a robust Brand Performance offer to support strategic and creative efforts, maintain Landor's position as a top-tier brand consultancy, and introduce new thinking and approaches.

Responsibilities

Ensures analysis and synthesis of primary and secondary data sources to generate actionable insights.
Gains and maintains an in-depth understanding of clients’ businesses and industries.
Takes day-to-day responsibility for running client projects.
Identifies, recruits, and manages Brand Performance suppliers.
Educates and trains Landor colleagues on analytics and brand measurement.
Acts as a data-driven consultant, designing and executing approaches to connect and analyze disparate data sources, including creating 5-year financial models.
Partners with Executive Directors and mentors junior team members to deliver Analytics and Brand Measurement & Monetization tools.
Supports the evolution of the offer to meet client needs and establishes clear processes for successful delivery.
Recommends improvements to standardize workflow, approach, and deliverables.
Acts as an advocate for Brand Performance and builds team credentials through case studies and content.
Supports Growth and Client Services teams in reviewing RFPs and defining Brand Performance needs.
Partners with cross-office project teams to develop proposals, pitch materials, and articulate scopes of work.
Supports the Global Brand Performance team in the creation of new Landor IP.
Builds trust and respect with senior leadership teams through expertise and analysis.
Instils confidence in clients and prospects via strong presentation skills.

Requirements

Passionate about brands, audience & market trends and commercial impact.
Experience translating insights from research and data into actionable recommendations on client brand and business strategies.
Proven strategic thinking and execution skills.
Track record of developing and managing data gathering, models, surveys, interviews and other methods for utilising insights and analytics.
Extensive experience and capability working with applied statistical and financial modelling methodologies across a range of quantification, measurement, and modelling approaches.

Skills

Analytics
Brand Measurement
Monetization
Statistical Modelling
Financial Modelling
Data Analysis
Client Relationship Management
Proposal Development
Presentation Skills

Location

New York

Work Type

Freelance
Temporary
Hybrid

Experience Level

Director

Salary/Compensations

$100/hr to $155/hr

Benefits

Competitive benefits package

About the Company

Landor is part of WPP, a world-leading brand expert group with expansive strategic and creative capabilities.
We make brands more valuable and less vulnerable by defining and solving business problems through the lens of brand.
Landor companies include amp, bdg, Deep Local, and ManvsMachine.
WPP is a trusted growth partner for the world’s leading brands, uniting media intelligence, data solutions, creativity, production, and strategic counsel.
WPP helps clients navigate change, capture opportunity, and deliver transformational growth.

Equal Opportunity

Landor, a WPP company, is an equal opportunity employer.
We consider all applicants without discrimination or regard to particular characteristics.
Committed to a culture of respect where everyone belongs and can progress in their careers.