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About the Role
Players Era is hiring a Director, Sponsorship Account Management to own and grow relationships with senior brand and agency decision-makers across its partner portfolio. This role is responsible for translating contracted rights into impactful programs, ensuring partnership success, and driving renewals and expansion.
Responsibilities
- Serve as the senior day-to-day contact for brand, agency, and league-side partner stakeholders.
- Set the cadence of weekly calls, quarterly business reviews, and executive touchpoints.
- Ensure every conversation moves the partnership forward.
- Develop an annual partnership plan for each account, aligning partner objectives with Players Era's platform.
- Own the partnership plan, timeline, and budget.
- Build the commercial narrative for growth and identify opportunities for expansion.
- Lead renewal strategy and negotiation in partnership with the Chief Business Officer and Jigsaw Labs.
- Provide proactive counsel to partners on college sports engagement and industry trends.
- Author client-ready documents including points of view, recommendations, activation plans, and reports.
- Oversee the review and approval of partner creative, communications, and use of Players Era marks.
- Represent partner priorities across internal teams and external partners.
- Operate as the account-side counterpart to Jigsaw Labs on sales strategy and proposals.
- Bring live account insight to pricing, packaging, and category decisions.
- Keep senior leadership informed and aligned on partnership health.
- Work closely with the content and production team on brand projects and partner deliverables.
- Mentor and develop account team members and coordinators.
- Set expectations and model client service standards.
Requirements
- 7–10 years of sponsorship account management experience at a sports property, league, agency, or brand.
- At least three years leading senior client relationships directly.
- A track record of growing accounts with measurable renewals, upsells, or multi-property expansions.
- Direct experience negotiating sponsorship agreements, including rights, categories, media commitments, and make-goods.
- Fluency in the business of sports and sports media.
- Strong understanding of college athletics, NIL, and athlete-driven marketing is strongly preferred.
- Global or major-league sponsorship experience is a plus.
- Exceptional written and verbal communication skills.
- Ability to build persuasive decks, crisp emails, and handle difficult phone calls.
- Comfort operating with autonomy in a small, fast-moving company.
- Ability to manage multiple accounts and deadlines in parallel.
- Advanced proficiency in PowerPoint and Excel.
- Experience with CRM systems and partnership measurement platforms.
- Willingness to travel and work event weeks, nights, and weekends between August and December.
Skills
- Sponsorship Account Management
- Client Relationship Management
- Strategic Planning
- Negotiation
- Business Development
- Sports Marketing
- Media Measurement
- College Athletics
- NIL
- Written Communication
- Verbal Communication
- Presentation Skills
- PowerPoint
- Excel
- CRM Systems
- Partnership Measurement Platforms
Location
- New York City area preferred
- Remote
- Las Vegas (regular events required)
Work Type
- Full-time
- Hybrid
Experience Level
- Director
Salary/Compensations
- $150,000 - $175,000 annually
- Annual discretionary bonus
- Eligible for review for participation in the Players Era equity option plan
About the Company
- Players Era is rewriting the economics and experience of college sports.
- Founded in 2024 by EverWonder Studio and Seth Berger, Players Era built the first athlete-first event platform.
- Guarantees student-athletes mid-seven figures in NIL opportunities annually.
- Delivers premium programs, matchups, and coaches to a national audience.
- Platform includes Volleyball Showcase, Men's Championship, Women's Basketball Showcase, and Eternal City Tip-Off.
- Games are staged at MGM Resorts venues and distributed by ESPN and FOX Sports.
- A small, senior team with an outsized footprint.
- Aims to define the business of college sports for the next decade.