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About the Role
We are looking for a Growth Manager, Audio to scale Grow's audio program, including podcasts, streaming, and experimental audio placements. You will own the channel end-to-end, managing strategy, execution, partnerships, and optimization to drive efficiency and scale while building brand affinity.
Responsibilities
- Own podcast/show pipeline management, including sourcing sponsorships, ad placements, and vendor partnerships.
- Evaluate contextual alignment between shows and our target audience.
- Build a pipeline of new shows to test against established partnerships and scale top-performing models.
- Refine the channel activation model, balancing host-read vs. run-of-network placements and sponsorships/partnerships.
- Own the audio channel roadmap, operationalizing a deliberate testing and scaling plan.
- Manage vendor/partner relationships end-to-end.
- Establish measurement methodology for channels without clean click-based attribution (promo codes, vanity URLs, incrementality/lift testing) and manage day-to-day performance.
- Evaluate audio's halo effect on other channels as MMM infrastructure becomes available.
- Partner with the creative team on audio creative direction.
Requirements
- Ability to take full ownership of a channel and build testing frameworks and infrastructure from scratch.
- 5-7+ years managing paid media budgets.
- Direct audio/podcast buying experience.
- In-house DTC or healthcare background is a plus.
- Analytically self-sufficient, able to use data tools to evaluate performance and communicate progress.
- Comfortable managing external vendor/agency relationships and negotiating.
- Extremely organized and able to run a channel solo (player-coach) while building toward scale.
- Strong point of view on measurement methodology in channels without clean attribution.
Skills
- Audio marketing
- Podcast marketing
- Partnership management
- Negotiation
- Performance measurement
- Data analysis
- Roadmap development
- Vendor management
- Strategic planning
- Execution
Location
- New York, NY
Work Type
- Hybrid
- Full Time
Experience Level
- 5-7+ years
Salary/Compensations
- $144,000–$168,000 USD Annually
Benefits
- Comprehensive medical, dental, vision, life, and disability coverage.
- No cost access to therapy through the Grow platform (US employees).
- Retirement savings programs and equity opportunities.
- Flexible time off, paid holidays, and Winter Break.
- Up to 18 weeks of paid parental leave and a new child stipend.
- Dedicated weekly flexible time for self care (Mental Health Mornings/Afternoons).
- Annual stipend for personal wellbeing and professional growth.
- Pre-tax commuter benefits.
- Support for home workspace and meal benefits.
- Variety of wellbeing benefits, including wellness memberships, virtual care, pet insurance discounts, and global travel assistance.
About the Company
- Grow was founded in 2020 to make mental health care more effective and accessible.
- 15 million sessions have started on Grow.
- Operates a three-sided marketplace empowering providers, augmenting insurance payors, and serving patients.
- Has raised over $328M in funding, including a Series D at a $3B valuation.
- Backed by investors including Sequoia Capital, Transformation Capital, TCV, SignalFire, Menlo Ventures, and Goldman Sachs Alternatives.
- The work impacts whether individuals can find, afford, and access quality care.
- Values commitment, problem-solving, complexity untangling, and working at pace with sharp, kind people.
Equal Opportunity
- Grow Therapy is a proud equal opportunity workplace and affirmative action employer.
- Committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
- Considers qualified applicants regardless of criminal histories, consistent with legal requirements.
- Provides notice, explains how AI tools work, and obtains consent before using AI for video interviews (Illinois).
- Provides at least 10 business days' notice before using an automated employment decision tool and explains how to request an alternative process (New York City).
- Does not use facial recognition to create facial templates during interviews unless required notice and written consent are obtained (Maryland).